Найти книгу: "Social Movements for Good: How Companies and Causes Create Viral Change"

Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social «currency» that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.

Примечание: Исследование о природе и причинах богатства народов. Полный вариант заголовка: «An inquiry into the nature and causes of the wealth of nations : In 3 vol. Vol. 3».

Примечание: Исследование о природе и причинах богатства народов. Полный вариант заголовка: «An inquiry into the nature and causes of the wealth of nations : In 3 vol. Vol. 2».

Примечание: Исследование о природе и причинах богатства народов. Полный вариант заголовка: «An inquiry into the nature and causes of the wealth of nations : In 3 vol. Vol. 1».

Полный вариант заголовка: «Theorie des richesses sociales : Tome 1 : suivie d'une bibliographie de l'economie politique / par le Comte Frederic Skarbek».