Aging and Older Adulthood
Автор: Joan Erber T.
Год издания: 0000
The third edition of this essential text has been updated and expanded with new material that reflects the most recent developments in the field, and explores our current understanding of a broad range of topics related to aging and older adulthood. Fresh edition includes updated content such as revised case histories and reworked material on key concepts and research applications Retains the winning format of the second edition, with chapter contents framed by individual histories Dual models add cohesiveness to the presentation of theory Thematic structure facilitates reader comprehension Instructor resources provided online upon publication at www.wiley.com/go/erber
The free-holder. or, Рolitical essays
Автор: Joseph Addison
Год издания:
Полный вариант заголовка: «The free-holder: or, political essays by the Right Honourable Joseph Addison».
Branding for the Public Sector. Creating, Building and Managing Brands People Will Value
Автор: Paul Temporal
Год издания:
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand