Найти книгу: "International Strategy"

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.

Монография предназначена для научных сотрудников, преподавателей, аспирантов и студентов вузов экономических, гуманитарных, сельскохозяйственных и туристических специальностей, а также всех интересующихся современным состоянием и перспективами устойчивого развития сельских территорий, подходами к обеспечению устойчивого развития в разных странах мира, включая Европейский Союз в целом и регион Восточной Европы в частности, Содружество Независимых Государств и Россию. Кроме вопросов устойчивого развития сельских территорий в монографии рассмотрены аспекты повышения устойчивости сельскохозяйственного производства, проблемы обеспечения продовольственной безопасности, современные тенденции международной торговли сельскохозяйственной продукцией и продовольствием в условиях либерализации торговых отношений, перспективы развития сельского туризма как фактора обеспечения устойчивого развития сельских территорий, а также направления рационального природопользования и реализации природного и ресурсного потенциала различных стран. Монография издана за счет средств гранта ФГБОУ ВПО Ставропольский ГАУ в области науки и инноваций для молодых ученых.