Найти книгу: "Sold on Language. How Advertisers Talk to You and What This Says About You"

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

Практикум составлен на основе оригинальных американских источников и способствует усвоению и закреплению лексики, развитию различных видов чтения и понимания оригинальной литературы по специальности, а также отработке навыков устной речи в ситуациях профессионального общения. Для студентов, аспирантов, научных сотрудников.

Полный вариант заголовка: «Much ado about nothing : Print. complete from the text of Sam. Johnson and Geo. Steevens / By Will. Shakspere». Примечание: Много шума из ничего.

Полный вариант заголовка: «A dictionary of the English language, in which the words are deduced from their originals, explained in their different meanings, and authorized by the names of the writers in whose works they are found. [Vol. 2]. Ear-Zoo».

Полный вариант заголовка: «A dictionary of the English language, in which the words are deduced from their originals, explained in their different meanings, and authorized by the names of the writers in whose works they are found. [Vol. 1]. A – D».

В текстах пособия, взятых из оригинальных источников, подробно описывается история Великобритании, рассказывается об ученых, писателях и политических деятелях страны. Задания после каждой главы направлены на проверку понимания текста и развитие навыков обсуждения прочитанного. Для студентов факультетов иностранных языков и гуманитарных факультетов университетов, а также для учащихся спецшкол, лицеев и для лиц, изучающих английский язык самостоятельно.