Найти книгу: "The Five Practices of Exemplary Leadership. Non-profit"

This 24-page article is perfect for leaders with limited time and budget. It provides a concise overview of Kouzes and Posner's model and overall thoughts on leadership in the realm of non-profit. Ideal for orienting readers to the Five Practices® model at the beginning of a workshop or coaching session, the piece contains two Leadership Challenge case studies drawn from the non-profit sector, a short description of the Five Practices®, a section on «Learning to Lead», and background information on the Leadership Practices Inventory (LPI).

Андрей Юнисов – о методах веб-анализа, о путях улучшения трафика, о качественных и количественных аспектах интернет-бизнеса, о спорности маркетинга в соцмедиа, о том, как измерить лояльность к бренду, и о том, какие инструменты для веб-анализа предпочитает он сам. Интервью с гостем: – Андрей Юнисов, его карьера, работа в Parallels и собственный бизнес. – Насколько важна в веб-анализе математическая компонента? – Какие инструменты используют в WebProfiters? Google Analytics и «Яндекс.Метрика»: что и для каких целей лучше? – «Веб-аналитика объединяет две большие неразделимые части: качество трафика и то, как сайт пропускает через себя этот трафик». – Эффективность social media marketing пока труднодоказуема? – «Лояльность и бренд-метрики тоже можно померить». – Почему анализ сайта не стоит доверять маркетологам?

The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.