Найти книгу: "Managing Customers Through Economic Cycles"

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that truly matter – and continually using data to reinforce the idea that business can be more science than art, after all.» —Barbara Higgins, Vice-President, Worldwide Contact Centers, United Airlines «John McKean's work has served as practical guide for me and my teammates. I have seen countless examples of businesses managing their customers’ experience with a short term economic view. If the right principles are employed consistently, as John teaches us, we can create the right emotional experience that delivers growth and loyalty – as well as the improved operating leverage – that are needed in good times and in tough times. Consistency of values and experiences keeps companies from having to be reactionary and short sighted in a down economy. Thanks, John, for another practical lesson.» —John Quinn, former Customer Service and Support Executive, Bank of America «In good times and bad, forecasting where business is headed is both art and science. As John McKean so eloquently states, marrying data driven analytics with consumer insight is critical for managing through tough economic cycles. This book is a must read for anyone intent on driving greater profitability and consistently out-behaving the competition.» —Joni Newkirk, CEO, Integrated Insight, Inc., former SVP, Business Insight & Improvement, Walt Disney Parks & Resorts «John McKean continues his pursuit of the profitable customer through the turbulent world of boom and bust. His book provides valuable insights into how businesses survive and thrive in a volatile economic climate.» —Trevor Dukes, Business Systems, WH Smith «The rise of customer power coupled with challenging economic conditions demand that organizations leverage the power of the Internet and related technologies to stay relevant to their customers. As John McKean points out in his compelling new book, successful firms have built a core competency in leveraging information technology not only to survive economic transitions but thrive in an ever-changing economy.» —Erik Brynjolfsson, Professor, MIT Sloan School and co-author of Wired for Innovation: How Information Technology is Reshaping the Economy «It would be hard to name a more relevant or timely topic for sales and marketing today than that of how to cope with economic downturns and upturns, and this is exactly the subject John McKean has insightfully tackled head-on in Managing Customers Through Economic Cycles.» —Don Peppers and Martha Rogers, Ph.D., Peppers & Rogers Group

Предлагаемое пособие составлено по весьма оригинальной методике с включением иллюстраций и поясняющих текстов. Книга ведет обучающегося от понимания элементарнейших вещей к осознанию самых глубинных явлений как внешнего, так и внутреннего мира человека. В нее включены сведения по самым различным областям человеческих знаний - от механики до философии, социологии, политики, - и все это излагается простым, не отягощенным грамматическими сложностями языком. Пособие снабжено англо-русским словарем употребляемых в нем слов с транскрипциями.

Content

Foreword

Introduction to boost technology

Lessons from history

Turbochargers: past and present

Nitrous oxide: from the beginnings to the present day

Aspiration: theory and basic principles

What you should know about turbochargers

Turbocharger boost pressure control

The strategy to prevent the turbocharger turboyam

What you should know about turbochargers

Cooling the intake charge

Injection water and other alternative solutions

Fuels and fuel additives

Fuel

Air intake system

Injection of nitrous oxide

Exhaust system

The process of combustion and ignition system

The engine management system

Increased engine durability

Lubrication system

Cooling system

Modification of the factory engine supercharged

Testing theory in practice and a few thoughts

Content

Introduction

Planning and design

Rob tool kit

Welding

"Dog Bowl"

The rear of the fuel tank

The bed seat

Installing the wing

Air filter cover

Exhaust pipes

Production of the wing

Spoiler

Аудиокнига на английском языке. Продолжение чудесных приключений Алисы в Стране Чудес – по ту сторону зеркала в шахматном королевстве. После встречи с доброй Белой королевой Алиса отправляется в длительное путешествие по стране шахмат длиною в восемь клеток с целью добраться до замка злой Красной Королевы. По дороге ее ждет много интересных, забавных, а порой и опасных встреч.

«Алиса в Зазеркалье» Льюиса Кэрролла в формате книги и аудиофайлов заинтересует всех, кто изучает английский язык. Неадаптированный текст порадует читателя неподражаемым английским юмором и тонкой игрой слов, которой славится Льюис Кэрролл. Параллельный перевод на русский подскажет, как переводить «непереводимые» шутки и идиомы. Читая и слушая тексты на английском языке, вы улучшите свои навыки чтения и восприятия на слух иноязычной речи. Для углубления знаний английского и облегчения понимания текста предлагаются упражнения и словарь. Книга будет интересна и полезна школьникам, абитуриентам, студентам, преподавателям, а также всем, кто изучает английский язык самостоятельно.