Найти книгу: "Three Threats to Brand Relevance. Strategies That Work"

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring «big» innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a «reason-not-to-buy.» The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

"Three Men on the Bummel" is a humorous novel by Jerome K. Jerome. The sequel brings back the three companions who figured in "Three Men in a Boat". Their lives are too stressful and they need a break from the daily mundane, so they put their heads together and come up with a brilliant idea they decide to travel through the Black Forest of Germany on a bicycling tour.

Если вы изучаете английский язык или свободно на нем говорите, у вас есть замечательная возможность услышать о приключениях отважного Д'Артаньяна и кознях коварной Миледи на языке герцога Бэкингема, а затем проверить свое понимание произведения, прослушав русский перевод. Текст адаптирован и соответствует уровню Intermediate. Английская версия начитана носительницей языка, многократной победительницей конкурсов художественного чтения – Лизой Рей Кэмбелл (Новая Зеландия).

Учиться говорить и читать по-английски с нашей книжкой «Три медведя. Thе Three Bears» очень просто. Знакомый сюжет известной сказки, простая лексика и грамматика, яркие иллюстрации и игровые задания помогут ребенку без труда выучить около 70 новых слов и усвоить простейшие грамматические конструкции. Книжка содержит словарь, который включает все новые слова с транскрипцией.

The classic comic travelogue about an ill-fated boating holiday on the River Thames" Three Men in a Boat "is the irreverent tale of a group of friends who, along with a fox terrier named Montmorency, embark on a two-week boating journey up the Thames.