Найти книгу: "White Papers For Dummies"

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

This spirited account of the exploits of a crew of Saxon archers during the Hundred Years War features cameo appearances by historical figures such as Edward III and the Black Prince. Flavorful and realistic in its depictions of medieval life, the novel combines the excitement of a rugged adventure with the romance of chivalry.

"Dark spruce forest frowned on either side the frozen waterway. The trees had been stripped by a recent wind of their white covering of frost, and they seemed to lean towards each other, black and ominous, in the fading light. A vast silence reigned over the land. The land itself was a desolation, lifeless, without movement, so lone and cold that the spirit of it was not even that of sadness. There was a hint in it of laughter, but of a laughter more terrible than any sadness-a laughter that was mirthless as the smile of the sphinx, a laughter cold as the frost and partaking of the grimness of infallibility. It was the masterful and incommunicable wisdom of eternity laughing at the futility of life and the effort of life. It was the Wild, the savage, frozen-hearted Northland Wild…"

After the performance of a military experiment in the Central Atlantic the squadron led by American supercruiser went home. But the disappearance of the vessel detained in place made them return. Something strange and frightful is going on in this region. People vanish, F-16 is brought down, health resort island is completely ruined.

A lighthouse keeper named Basil Elton engages upon a peculiar fantasy in which a bearded man piloting a mystical white ship is found sailing upon a bridge of moonlight. Elton joins the bearded man on this ship, and together they explore a mystical chain of islands unlike anything that can be found on Earth.

Книга содержит адаптированный и сокращенный текст классического романа Джека Лондона "Белый клык" (1906 г.). В произведении рассказывается история прирученного волка по кличке Белый Клык. Действие происходит во время золотой лихорадки на Аляске в конце XIX века. Для удобства читателя оригинальный текст сопровождается комментариями, разными видами упражнений, а также кратким словарем. Предназначается для продолжающих изучать английский язык (уровень 3 – Intermediate).