Найти книгу: "The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success"

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and Facebook For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Planning, preparing, scheduling, and executing SAP test cycles is a time-consuming and resource-intensive endeavor that requires participation from several project members. SAP projects are prone to have informal, ad-hoc test approaches that decrease the stability of the production environment and tend to increase the cost of ownership for the SAP system. Many SAP project and test managers cannot provide answers for questions such as how many requirements have testing coverage, the exit criteria for a test phase, the audit trails for test results, the dependencies and correct sequence for executing test cases, or the cost figures for a previously executed test cycle. Fortunately, through established testing techniques predicated on guidelines and methodologies (i.e., ASAP SAP Roadmap methodology, IBM’s Ascendant methodology, and Deloitte’s ThreadManager methodology), enforcement of standards, application of objective testing criteria, test case automation, implementation of a requirements traceability matrix (RTM), and independent testing and formation of centralized test teams, many of the testing risks that plague existing or initial SAP programs can be significantly reduced. This book is written for SAP managers, SAP consultants, SAP testers, and team leaders who are tasked with supporting, managing, implementing, and monitoring testing activities related to test planning, test design, test automation, test tool management, execution of test cases, reporting of test results, test outsourcing, planning a budget for testing activities, enforcing testing standards, and resolving defects.

Введение в программирование на языке Clarion и подробное руководство по созданию web-ориентированных приложений для Internet (Clarion Internet Connect позволяет создать приложение, способное работать в Web с использованием любого обозревателя Internet с поддержкой Java).

Эта книга поможет вам стать экспертом по вопросам интеграции локальной сети вашей компании в глобальную сеть Internet. В ней рассмотрены системы адресации, маршрутизации и способы организации соединений в сети Internet на практических примерах. В книге также освещается широкий круг теоретических понятий и принципов организации маршрутизации в сети Internet с использованием протокола граничного шлюза (Border Gateway Protocol - BGP). После знакомства с этой книгой вы будете способны самостоятельно строить свою сеть и планировать ее развитие. Независимо от того являетесь ли вы потребителем услуг Internet или же вы сами предоставляете услуги этой сети (т.е. вы являетесь сервис-провайдером Internet), в этой книге вы найдете ответы на любые вопросы, касающиесямаршрутизации в сетях на основе протокола TCP/IP.

Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.

Internet открыла перед маркетологами новые возможности, позволив им напрямую общаться в сети со своей целевой аудиторией. В книге Internet-маркетинг для "чайников" рассказывается, как найти в Internet необходимую информацию, оценить деятельность конкурентов, эффективно вести маркетинг на собственном Web-сайте и с помощью электронных сообщений и списков рассылки. Вы узнаете, зачем нужны электронные пресс-релизы, как организовать рекламную кампанию в сети и как общаться в группах новостей и чатах, чтобы не прослыть спаммером. Книга рассчитана на широкий круг читателей.