Найти книгу: "Monetizing Innovation. How Smart Companies Design the Product Around the Price"

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Более 350 кельтских орнаментов в виде схем для вышивки крестом (и других счетных техник рукоделия). Книга просто уникальная для всех любителей кельтского орнамента и любителей рукоделия. Уровень предложенных орнаментов - от простейших "косичек" до сложных "ковровых" рисунков. Короткий пояснительный текст на английском относится, главным образом, к технике вышивки. Все схемы даны в ч/б варианте, клетка очень мелкая но хорошо различимая.

Written by members of the Oracle XML group, this is a must-have reference for all IT managers, DBAs, and developers who want to learn the best practices for using XML with Oracle’s XML-enabled products. Includes real-world case studies based on theauthors’ experience managing Oracle’s XML Discussion Forum - a community of 20,000+ XML component users.

Авторы книги поставили перед собой цель предложить читателю самые лучшие советы и приемы работы с InDesign, которые постоянно используются профессионалами. В книге не описывается интерфейс программы, не излагаются теоретические сведения, не приводятся длинные пошаговые инструкции. Изучив представленные авторами советы, вы научитесь работать намного эффективнее, независимо от того, занимаетесь вы версткой рекламных объявлений или многостраничных документов, допечатной подготовкой документов или же подготовкой документов к размещению в Internet. Книга рассчитана на читателей с различным уровнем подготовки.

Полное руководство пользователя на русском языке Adobe® InDesign® CS3 для Windows® и Mac OS от Adobe Systems Incorporated. 700 страниц наиболее полного описания работы с программой для пользователей всех уровней. удобная навигация и рубрикатор книги.