Найти книгу: "Account-Based Marketing For Dummies"

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! «Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it’s important, and how to do it. Any business marketing professional will benefit from a look at this book.»– David Raab, Founder at Raab Associates «If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too.» – Megan Heuer, Vice President and Group Director, SiriusDecisions «Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how.» – Joe Chernov, VP of Marketing at InsightSquared «Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how.» – Scott Brinker, Author of Hacking Marketing «Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results.» – Sean Zinsmeister, Senior Director of Product Marketing, Infer «The book may be titled '…for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike.» Scott Vaughan, CMO, Integrate

Эта книга - мастерски аргументированное опровержение традиционного подхода к оценке финансовых результатов. Вниманию читателя представлена революционная методика оценки эффективности деятельности, увязывающая воедино нормативные значения эффективности, перечень используемых показателей и способы достижения поставленных целей. В книге также рассказывается о том, как правильно организованные коммуникации с инвесторами и менеджерами могут поспособствовать увеличению создаваемой стоимости. При этом, как и все предшествующие управленческие системы, новая концепция призвана помочь топ-менеджменту добиться максимально эффективной работы своих компаний. Эта книга будет полезна не только профессиональным менеджерам, преимущественно влияющим на формирование ожиданий. Она предназначена также инвесторам, считающим необходимым использовать достоверную информацию о компании для формирования собственных ожиданий, равно как и аналитикам, занимающимся прогнозированием финансовых результатов и рекомендующим клиентам те или иные инвестиционные решения.

Content

Actions in emergency situations

• Sign of emergency stop
• First aid kit
• Fire extinguisher
• Toolbox
• Wheel replacement
• Tire repair
• Starting the engine
• Electrical fuses and incandescent lamps
• Towing a car

Daily checks and troubleshooting The instruction on operation and maintenance service of the car

• Technical information of the car
• Controls, dashboard, interior equipment
• Caring for the body and the car
• Car maintenance

Precautions and safety rules when working on a car Basic tools, measuring instruments and methods of working with them

• Basic set of necessary tools
• Methods of working with measuring devices

Engine

• Engine specifications
• Gasoline engine with direct injection of 3.6 liters (FSI)
• Gasoline engine with direct injection 4.2 liters (FSI)
• Diesel engine 3.0 l (TDI)
• Diesel engine 4.2 liters (TDI)
• Diesel engine 6.0 liters (TDI)
• Gasoline engine 3.0 liters (TFSI)
• Annex to chapter

Fuel system

• Gasoline engines
• Diesel engines
• Annex to chapter

Engine electrical equipment

• Ignition system
• Charge system
• Launch system
• Annex to chapter

Cooling system

• Cooling system (3.6FSI engine)
• Cooling system (4.2FSI engine)
• Cooling system (3.0TDI engine)
• Cooling system (engine 4,2TDI)
• Cooling system (engine 6,0TDI)
• Annex to chapter

Lubrication system

• Lubrication system (engine 3,6FSI)
• Lubrication system (4.2FSI engine)
• Lubrication system (3.0TDI engine)
• Lubrication system (engine 4,2TDI)
• Lubrication system (engine 6,0TDI)
• Annex to chapter

Exhaust system

• Release system (3.6FSI engine)
• Release system (4.2FSI engine)
• Release system (3.0TDI engine)
• Release system (engine 4,2TDI)
• Release system (engine 6,0TDI)
• Annex to chapter

Electrical equipment

• Dashboard
• Windshield wipers and washers
• Lighting devices
• Lights and lights
• Other equipment
• Annex to chapter

Transmission

• Mechanical 6-speed gearbox 08D
• Automatic transmission 0ATA
• Automatic transmission 0BQ
• Automatic transmission 09D
• Eight-speed automatic transmission 0C8
• Annex to chapter

Transfer case

• Transfer case
• Annex to chapter

Front suspension

• Suspension of the front wheels
• Annex to chapter

Rear suspension

• Suspension of rear wheels
• Annex to chapter

Steering

• Steering
• Annex to chapter

Brake system

• Mechanics of the braking system
• Hydraulics of brake system
• Annex to chapter

Body

• External bodywork
• Interior layout
• Annex to chapter

Security system

• Passive safety system
• Airbags
• Annex to chapter

Air conditioning and heating system

• Autonomous / additional heater
• Air conditioning
• Annex to chapter

Electroschemes Explanatory dictionary

Content

Introduction

Action in emergency situations

• Driving tool
• Wheel replacement
• Fuses
• Sign of emergency stop
• First aid kit
• Starting the engine from an external power source
• Towing and starting the engine by towing

Daily checks and troubleshooting The instruction on operation and maintenance service of the car

• Technical information of the car
• Controls, dashboard, interior equipment
• Caring for the body and the car
• Car maintenance

Precautions and safety rules when working on a car Basic tools, measuring instruments and methods of working with them

• Basic set of necessary tools
• Methods of working with measuring devices

Mechanical part of the engine

• General information
• Engine M47 T2
• Engine N47
• Engine M57 T2 / M57 TU
• N46 engine
• Engine N52 K
• The M54 engine

Cooling system

• General information
• Technical operations on a car
• Cooling radiator
• Water pump
• Thermostat

Lubrication system

• General information
• Technical operations on a car
• Oil pump

Power system

• General information
• Technical operations on a car
• High pressure fuel pump
• Injection system injectors
• Injection system receiver
• Fuel tank
• Throttle body

Engine management system

• General information
• Adjusting probe (M47 T2)
• Adjusting probe (N47)
• Adjusting probe (M57 T2 / M57 TU)
• Adjusting probe (M54)
• Radiator of the exhaust gas recirculation system

The intake and exhaust system

• General information
• Exhaust system, complete
• Exhaust manifold
• Muffler
• Catalyst
• Diesel particulate filter

Engine electrical equipment

• General information
• Spark plugs (engine N52 K, N46 and M54)
• Ignition coils
• Generator
• Starter
• Glow plugs

Clutch

• General information
• Technical operations on a car
• Clutch assembly
• Clutch master cylinder

Transmission

• General information
• Technical operations on a car
• Manual transmission (GS 6 - 37 BZ)
• Automatic transmission (A5 S 360 R / 390 R)
• Automatic transmission (GA 6 L 45 R)
• Transfer case (ATC 400/500 xDrive)

Drive shafts and axles

• General information
• Technical operations on a car
• Front axle
• Rear axle
• Cardan shaft

Suspension

• General information
• Front suspension
• Rear suspension

Brake system

• General information
• Technical operations on a car
• Front brake
• Rear brake
• Master cylinder
• Brake amplifier
• Parking brake
• DSC system

Steering

• General information
• Technical operations on a car
• Power steering gear
• Steering links
• Casing covers for steering column
• Lower section of the steering shaft
• Steering wheel
• Steering column
• Power steering system

Body

• General information
• The hood
• Trunk lid
• Fuel filler cap
• Front doors
• Rear doors
• Front bumper
• Rear bumper
• Exterior rear view mirrors
• Glazing
• Dashboard
• Body dimensions

Passive safety system

• General information
• Airbag control unit
• Impact sensors
• Front passenger seat occupancy detection system
• Driver's airbag module
• Front passenger airbag module
• Airbag module in the left or right front / rear door
• Head airbag
• Disposal instructions

Air conditioning system

• General information
• Technical operations on a car
• Heater
• Heating and air conditioning fan
• Control panel for heating and air conditioning
• Air conditioning compressor
• Air conditioner dehumidifier tank
• Air conditioning condenser
• Microfilter for interior ventilation
• Air conditioning sensors
• Servomotors for air conditioning flaps

Electrical equipment of a car

• General information
• Battery
• Switches
• Windscreen wiper and washer
• Lighting
• Instrument cluster
• Audio system
• Electroschemes

Explanatory dictionary

• Abbreviations

Content

Introduction

Actions in emergency situations

• Starting the engine from an external source
• Wheel replacement
• Replacing fuses
• Towing the car

Daily checks and troubleshooting Operation of the car in the winter

Trip to the RST

Instruction manual

• Basics
• Vehicle operation
• Maintenance

Precautions and safety rules when working on a car Basic tools, measuring instruments and methods of working with them

• Basic set of necessary tools
• Methods of working with measuring devices

Engine

• Gasoline engines
• Diesel engines
• Appendix to the chapter

Power system

• Power system for petrol engines
• Diesel engine power system
• Appendix to the chapter

Lubrication system

• Oil change
• Oil filter
• Oil pump
• Appendix to the chapter

Cooling system

• Cooling system maintenance
• Replace items
• Appendix to the chapter

The intake and exhaust system

• Intake system
• Release system
• Appendix to the chapter

Transmission

• Manual 6-speed gearbox
• Automatic 6-speed gearbox
• Clutch
• Appendix to the chapter

Power shafts

• Drive shafts
• Hub and swivel fist
• Appendix to the chapter

Chassis

• Front suspension
• Rear suspension
• Wheels and tires
• Appendix to the chapter

Brake system

• Front, rear brakes and brake pedal
• Parking brake
• Anti-lock braking system (ABS)
• Appendix to the chapter

Steering

• Steering column
• Steering gear
• Appendix to the chapter

Body

• Exterior
• Interior
• Appendix to the chapter

Heating, ventilation and air conditioning system

• Air conditioning
• Heating and ventilation system
• Appendix to the chapter

Passive security

• Airbags
• Seat belts with retractors
• Appendix to the chapter

Electrical equipment

• Ignition system
• Charging system
• Start-up system
• Windshield wipers
• Appendix to the chapter

Electroschemes

• Using schemas
• Electroschemes

Explanatory dictionary

Content

Actions in emergency situations

• Actions for detecting abnormalities and abnormal behavior of a car
• Actions in case of a violation of the normal functioning of the key with the remote control or loss of the key
• Actions in the event of a tire release or damage
• Actions in case of towing a car
• Actions in case of a full battery discharge
• Engine overheating actions
• Checking and replacing fuses
• Lamp replacement

Daily checks and troubleshooting Operation of the car in the winter

Trip to the RST

Operation and maintenance manual

• Technical information of the car
• Controls, dashboard, interior equipment
• Caring for the body and the car
• Car maintenance

Consumables for maintenance Precautions and safety rules when working on a car

Basic tools, measuring instruments and methods of working with them

• Basic set of necessary tools
• Methods of working with measuring devices

Mechanical part of the engine

• Check without removal from the car
• Drive (poly-V-belt) belt
• Checking and adjusting the clearances in the valve actuator
• Chain of a drive of the gas distribution mechanism
• Camshafts
• Cylinder head
• Engine supports
• Cylinder block
• Service data and specification

Cooling system

• Cooling system and coolant
• Radiator
• Cooling fan motor
• Thermostat
• Cooling pump
• Service data and specification

Lubrication system

• Car service
• Oil and oil filter
• Engine oil pressure switch
• Timing chain cover (oil pump)
• Service data and specification

Power system

• Car service
• Fuel rail and injectors
• Fuel tank
• Service data and specification

Release system

• Exhaust pipelines and silencers
• Service data and specification

Engine electrical system and control system

• Ignition system
• Charge system
• Launch system
• Throttle body
• Sensors of the engine control system
• Service data and specification

Manual transmission

• General information
• Dismantling and assembling the gearbox
• Differential assembly
• Transfer case (cars with four-wheel drive)
• Input shaft of gearbox
• Output shaft of the gearbox
• Clutch carrier
• Transmission carter
• Gear shift mechanism
• Inspection of technical condition and replacement of parts
• Service data and specification

Stepless gearbox (Variator)

• General information
• Checking the oil level
• Omentums
• Elements of the gearbox
• Lever and gear shift gear
• Transmission oil cooling system
• Service data and specification

Drive shafts and final drive

• Front drive shafts
• Cardan shaft (cars with four-wheel drive)
• Rear power shafts (vehicles with four-wheel drive)
• Rear main drive with differential assembly (4WD)
• Service data and specification

Suspension

• Front suspension
• Rear suspension
• Wheels and tires
• Service data and specification

Brake system

• General view of the system
• Bleeding the brake system
• Brake pedal
• Brake master cylinder, brake booster
• Front brakes
• Rear brakes
• Parking brake system
• Anti-lock braking system
• Service data and specification

Steering

• Car service
• Steering column, steering wheel
• Steering links, steering gear
• Power steering system
• Service data and specification

Body

• General information
• Outdoor car equipment
• Vehicle interior equipment
• Sunroof
• Service data and specification

Passive safety system

• General information
• Precautions when working with the passive safety system
• SRS central control unit
• Airbags
• Twisted cable
• Seat belts
• Destruction and disposal of pyrotechnic elements of the passive safety system
• Service data and specification

Air conditioning system

• General information
• Function check
• Air conditioning control panel
• Elements of the air conditioning system
• Service data and specification

Electrical equipment and electrical systems of the car

• Outdoor lighting
• Vehicle control and auxiliary electrical equipment
• Audiovisual system
• Relay and fuse blocks
• Placing components in a car
• General information of electric schemes
• Performing a systematic review
• Electroschemes
• Electronic control unit (ECU) of the gearbox (stepless gearbox)
• Common for all electrical circuits + start and power system
• Airbags, anti-lock braking system
• Instrument cluster
• Anti-lock system (vehicles with four-wheel drive)
• Instrument cluster (all-wheel drive vehicles)
• Windshield wipers and glass washers
• Rearview mirrors
• Audio system
• Enhanced comfort audio system
• Bluetooth
• Seat heating
• Headlight range control
• Sunroof, cigarette lighter and interior lighting
• Engine management system
• Outdoor lighting, emergency light signaling
• Central locking, power windows
• Air conditioning and heating system

Explanatory dictionary