Найти книгу: "Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads"

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Planning, preparing, scheduling, and executing SAP test cycles is a time-consuming and resource-intensive endeavor that requires participation from several project members. SAP projects are prone to have informal, ad-hoc test approaches that decrease the stability of the production environment and tend to increase the cost of ownership for the SAP system. Many SAP project and test managers cannot provide answers for questions such as how many requirements have testing coverage, the exit criteria for a test phase, the audit trails for test results, the dependencies and correct sequence for executing test cases, or the cost figures for a previously executed test cycle. Fortunately, through established testing techniques predicated on guidelines and methodologies (i.e., ASAP SAP Roadmap methodology, IBM’s Ascendant methodology, and Deloitte’s ThreadManager methodology), enforcement of standards, application of objective testing criteria, test case automation, implementation of a requirements traceability matrix (RTM), and independent testing and formation of centralized test teams, many of the testing risks that plague existing or initial SAP programs can be significantly reduced. This book is written for SAP managers, SAP consultants, SAP testers, and team leaders who are tasked with supporting, managing, implementing, and monitoring testing activities related to test planning, test design, test automation, test tool management, execution of test cases, reporting of test results, test outsourcing, planning a budget for testing activities, enforcing testing standards, and resolving defects.

Two new Oracle instruction and resource titles from Osborne/McGraw-Hill are indispensable additions to personal and professional reference collections. Oracle Database 10g: A Beginner's Guide is the collective effort of Oracle experts Ian Abramson, Michael Abbey and Michael Corey. Oracle Database 10g provides neophytes with the fundamental concepts of Oracle Database 10g administration and programming. Through self-paced tutorials, readers will learn about database essentials, the role of the administrator, and large database features. Oracle Database 10g includes an in-depth introduction to SQL, PL/SQL, Java, and XML programming.

Обзор этой книги огромный.Книга покрывает период значительно больший чем тысяча лет, от стихотворений Гомера до конца языческой религии и падения Римской Империи на Западе. В географическом расширении, повествование начинается с Греции, с небольших общин, возникших в темные времена завоевания и уничтожения, и деревнями бронзового периода на холмах Рима, и заканчивается Империей, которая объединяла не только Средиземноморский мир , а северные земли до Алжира, от Португалии до Сирии, от Рейна до Нила.

Эта книга - сборник фотографий различных животных в движении. Фотографии сделаны со скоростью 1/2000 секунды, и полученные секвенции кадров представляют собой типичные движения лошадей и других животных на расчерченном вспомогательной сеткой фоне. Большинство секвенций включают снимки с нескольких углов зрения. Лошади показаны в ходьбе, рыси, легком галопе, галопе, тянущими повозку и т.д. Также представлены движения собак, кошек, свиней, слона, козы, птиц и др. Книга является репринтом издания, выпущенного в 1887 году. На мой взгляд, будет полезна художникам в качестве референсов при изображении животных.

Книга представляет собой справочное издание по применению микроконтроллеров AVR семейства Classic фирмы ATMEL. Рассмотрены особенности архитектуры, приведены основные электрические параметры. Подробно описаны система команд, периферия, а также способы программирования. Предназначена для разработчиков радиоэлектронной аппаратуры, инженеров, студентов технических вузов.