Скачать книгу - Playing Dirty

For a long time the games are the entertainment, which is the most demanded for. Both in USA, and in a number of European countries, gaming industry overcame cinema in annual income already several years ago. The annual turnover in gaming industry already exceeded 15 billion dollars, and it still grows every year. I have proposed a logical gaming device, which combines the elements of Rubik’s Cube and the 15 puzzle, and which can be used widely to improve logical thinking abilities in children.

Йован Савович о том, можно ли его назвать бизнесменом, в чем причина популярности Dirty.ru и Лепрозория, и о том как будет трансформироваться журналистика. Интервью с гостем: – Как соотнести мораль и предпринимательство? – Каким образом Йован Савович попал в интернет? – Деньги – кровь бизнеса: «Или Dirty.ru станет бизнесом, или во всем этом не будет долгосрочного смысла». – Заря коллективных блогов: как оказалось, что у Dirty и Хабра схожая структура? – Почему «не взлетел» «Блогистан»? – Какое будущее ждет User Generated Content и классические СМИ?

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations' sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The «What's In It for Me?» Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliver superb service to each of these unique demographics.