Скачать книгу - An Intimate Collision

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Psychologists talk about the crisis after 7 years of marriage, sexologists – about a break in relations after the first year, then – in the third or fourth year, when the novelty and freshness of erotic sensations leave, and the partner loses her former sexual attraction. However, the situation can be remedied, because two loving people are quite able to return the former passion in the relationship, introducing a new stream in them…

The Gender Communication Handbook This is the go-to comprehensive reference for understanding why and how women and men communicate the way they do. This guide is filled with expert advice, real-life case studies, self-assessments, experiential exercises, and action steps that help men and women transcend barriers and enhance their communication with the opposite sex. The Gender Communication Handbook provides trainers and human resource professionals with an accessible program enabling men and women to open the lines of communication so work gets done and productivity and profits soar. «This is great work—practical, research-based, and fun. If ever there was a strong ROI in time and money, working on gender communication is it.»—Julie O'Mara, past national president, American Society for Training and Development, and coauthor of the best-selling book, Managing Workforce 2000 «An invaluable resource to help understand underlying differences in communication styles so that work gets done, conflicts get resolved, and reciprocal respect prevails in the workplace. Highly readable and engaging.»—Rebecca Ritter, senior human resource business partner, Oracle Corporation «Just what every man and woman needs to learn for the rules of engagement with the opposite sex. Very appropriate and timely for today's workplace.»—Michelle Haines, technical customer management/web analyst, Seagate Technologies «This guide is a nuts-and-bolts approach to enhancing workplace communication between the sexes. It addresses the chronic problems men and women encounter every day.»—Geoff Simpson, vice president and manager, Standard Steam Trust LLC

The Science of Intimate Relationships represents the first interdisciplinary approach to the latest scientific findings relating to human sexual relationships. Offers an unusual degree of integration across topics, which include intimate relationships in terms of both mind and body; bonding from infancy to adulthood; selecting mates; love; communication and interaction; sex; passion; relationship dissolution; and more Summarizes the links among human nature, culture, and intimate relationships Presents and integrates the latest findings in the fields of social psychology, evolutionary psychology, human sexuality, neuroscience and biology, developmental psychology, anthropology, and clinical psychology. Authored by four leading experts in the field Instructor materials are available at www.wiley.com/go/fletcher

Great Myths of Intimate Relationships provides a captivating, pithy introduction to the subject that challenges and demystifies the many fabrications and stereotypes surrounding relationships, attraction, sex, love, internet dating, and heartbreak. The book thoroughly interrogates the current research on topics such as attraction, sex, love, internet dating, and heartbreak Takes an argument driven approach to the study of intimate relationships, encouraging critical engagement with the subject Part of The Great Myths series, it's written in a style that is compelling and succinct, making it ideal for general readers and undergraduates