Скачать книгу - Letting Loose

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them–where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work–without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.

Real people, real transformations! «Absolutely amazing! It completely shifts your paradigm for life. One of the most wonderful things about it is that the results are immediate. My whole perception and relationship to money has undergone a major, substantial change.» —Chris Attwood, writer and teacher, California «I've spent most of my life trying to figure out what's true and what's real. I have to say I now have a clear glimpse into what it really is.» —Tom Hill, Colorado «Before Busting Loose from The Money Game, I was very unhappy and frustrated in my life. I was driven to find more ways to make money. I changed jobs, cities, countries, went back to school, read books. Financially, the stress was causing anxiety attacks and migraines so severe I stayed in bed. The joy I feel now is priceless. Money is there when I need it, in the amount that's needed, no matter what occurs (car repairs, unplanned trips, etc.). It's absolutely amazing!» —Suresh Thakoor, Texas «As a retired professor on a fixed and limited income, I always lived from a tight budget and felt compressed by it-especially at the end of the year. I don't use a budget anymore and have opened up new streams of income that were always closed to me in the past.» —Howard Rovics, Connecticut «It opened a whole new dimension for me and shifted my perspective on life completely. I especially love how practical it is. The application is so simple, so effective . . . and fun!» —Doris Kahle, Hagen, Germany «I'd had a lot of success in the corporate arena, made a ridiculous amount of money and lost a ridiculous amount of money. But I was caught in a cycle of making it, losing it. I needed to break that cycle-for myself and my family-and this gave me the keys to do that. Busting Loose from The Money Game opened a window I had no clue even existed. This is very cutting-edge, a revolutionary approach to unwrapping yourself from limitations. If you're not satisfied with where you are financially and you're concerned about your future, get this book!» —Ben Coleman, Texas

Maps best viewed on a tablet.A magisterial history of the greatest and most terrible event in history, from one of the finest historians of the Second World War. A book which shows the impact of war upon hundreds of millions of people around the world – soldiers, sailors and airmen; housewives, farm workers and children.‘Unquestionably the best single-volume history of the war ever written’ SUNDAY TIMES.All Hell Let Loose reflects Max Hastings’s thirty-five years of research on World War II, and describes not just the course of events, but an epic tale of human experience, from campaign to campaign, continent to continent.This magisterial book ranges across a vast canvas, from the Russian front, where more than 90% of all German soldiers who perished met their fate, to the agony of Poland amid the September 1939 Nazi invasion, and the 1943 Bengal famine, in which at least a million people died under British rule – and British neglect. Some of Hastings’s insights and judgements will surprise students of the conflict, while there are vivid descriptions of the tragedies and triumphs of a host of ordinary people, in uniform and out of it.This is ‘everyman’s story’, an attempt to answer the question: ‘What was the Second World War like?’, and also an overview of the big picture. Max Hastings employs the technique which has made many of his previous books best-sellers, combining top-down analysis and bottom-up testimony to explore the meaning of this vast conflict both for its participants and for posterity.

An astonishing literary debut, this collection of mature and intricate stories introduces a powerful new voice in fiction.‘A STUNNING DEBUT’ Margaret Atwood‘IRRESISTIBLE’ Alice MunroIn this beautifully written collection, Vincent Lam weaves together black humour, investigations of both common and extraordinary moral dilemmas, and a sometimes shockingly realistic portrait of today's medical profession. Twelve interlinked stories introduce us to a group of medical students over ten years, as they make the transition from medical school to hospital life.The stories span the unique challenges faced by young, inexperienced doctors – having to decide during a first human dissection whether it is more important to follow the anatomy textbook or keep a tattoo intact – but also delve into their private lives, their relationships and family histories, their fears and motivations.Riveting, convincing and precise, ‘Bloodletting & Miraculous Cures’ looks with rigorous honesty at the specificities of the lives of doctors and their patients and brings us to a deeper understanding of the challenges and temptations that surge around us all.