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Beat local companies at their game.If you need the best practices and ideas for gaining market share in developing economies–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Manage risk in unstable environments- Ward off political threats to your business- Customize your business model for emerging markets- Tailor your strategy to capitalize on countries' strengths- Gain ground on emerging giants- Compete in China's new high-tech market- Win the war for talent in developing economies- Serve the bottom of the pyramid profitably |
Английский язык для делового общения / English for Businessmen (комплект из 2 книг)
Автор: Дудкина Г.А., Павлова М.В., Рей З.Г., Хвальнова А.Т.
Год издания:
English for Business Communication. Английский язык для делового общения. Учебное пособие
Автор: Т. А. Яшина
Год издания:
Основы делового английского языка. The ABC of Business English. Учебное пособие
Автор: А. А. Кашаев
Год издания: