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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes–all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster cooperation and synergy.This isn't easy: silo teams guard their autonomy vigorously. As proof of their power, consider the fact that the average CMO tenure is just twenty-three months. How to proceed? Drawing on interviews with CMOs, Aaker explains how to:Strength your credibility with silo teams and your CEOUse cross-functional teams and other strategic linking devicesFoster communication across silosSelect the right CMO role– from facilitator to strategic captainDevelop common planning processesAdapt your brand strategy to silo unitsAllocate marketing dollars strategically across silosDevelop silo-spanning marketing programsIn this age of dynamic markets, new media, and globalization, getting the different parts of your organization to collaborate is more critical–and more difficult–than ever. This book gives you the road map you need to accomplish that feat.


Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media Connecting Organizational Silos. Taking Knowledge Flow Management to the Next Level with Social Media

Автор: Frank Leistner

Год издания: 

Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise, easy-to-read guide offers a nuts-and-bolts look at how to get started in social media and drive it to success. Examines knowledge flows and the deployment of social media networks within organizations Helps organizations become more successful in introducing social media tools and platforms into their organizations By incorporating social media into their business, organizations will be able to make better use of their member's knowledge and thereby become more competitive. Connecting Organizational Silos discusses all aspects of enterprise social media and how it can help to drive corporate growth.


Think One Team. The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations Think One Team. The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations

Автор: Graham Winter

Год издания: 

Inspire and empower your team to collaborate across any boundary Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations weaves a fascinating and entertaining tale that reveals how a simple change in approach can free your organisation of silo-based thinking, and empower your team to act as a single unit. This imaginative, yet practical text is fully revised and updated, and has been specifically designed to guide you in creating and sustaining the agile, teamwork-focused environment that is essential to thriving in a rapidly changing world. Throughout this enlightening resource, you will explore the five practices that define the difference between fragmented, silo-based groups and a team that thinks and acts as one. In the business world, when teams are not aligned and don't collaborate across the various boundaries, they put the whole organisation at risk. This irritates customers, frustrates employees and causes countless lost opportunities. Think One Team gives you the step-by-step guide to unlock the potential in your own team and to inspire others by showing them that the era of silo thinking is over. Break down old and outdated silo-based thinking habits, and replace them with nimble and effective decision-making methods Drive change through collaboration and co-creation, empowering teams to respond and adapt quickly Coach your team to think, learn and act as a single unit, rather than a fractured collection of independent professionals Leverage an online toolbox brimming with materials that reinforce lessons on how to lead and how to build and connect effective teams Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations is an engaging book that breaks the cycle of silo-based thinking and empowers your team to thrive in an ever-changing world.


Silos, Politics and Turf Wars. A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors Silos, Politics and Turf Wars. A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors

Автор: Патрик Ленсиони

Год издания: 

In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos, the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional—but eerily realistic—story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.


Fires in Silos Fires in Silos

Автор: Ulrich Krause

Год издания: 

Providing many lessons learned from past silo fires coupled with in-depth knowledge from experts, this book explains current prevention measures in detail – helping to prevent future damage. It covers numerous types of fire detection devices and fire fighting equipment, backed by extensive data tables listing fire and explosion characteristics of bulk materials, color photographs of silos on fire and documentation of firefighters' actions. In addition, diagrams and formulas as well as pre-prepared check lists are included for risk assessment and fire fighting actions. Possibly lifesaving reading for chemists in industry, engineers, chemical engineers, health officers, environmental consultants, instructors in the chemical industry, as well as chemicals suppliers and safety officers.


Spanning the Divide Spanning the Divide

Автор: Edwin Hernandez

Год издания: