Скачать книгу - The Storyteller

Книга «Ultimate Storyteller» для тех, кто хочет стать выдающимся рассказчиком. Вы никогда не слышали о сторителлинге? Читайте и убедитесь, что сторителлер из вас точно получится. Как совершенный сторителлер Вы без труда сможете создать рассказ из нескольких слов, написать полноценную автобиографию, увлекательную маркетинговую историю, придать им эмоции, дополнить юмором и восхитить слушателя.

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

The authorised biography of one of the greatest storytellers of all time, written with complete and exclusive access to the archives stored in the Roald Dahl Museum and Story Centre.Roald Dahl pushed children's literature into new and uncharted territory. More than fifteen years after his death, his popularity around the globe continues to grow, and worldwide sales of his books have now topped 100 million.The man behind the stories, however, remains an enigma. Dahl was a single-minded adventurer, an eternal child, but his public persona was characterised by his blunt opinions on taboo subjects. Described as an anti-Semite, a racist and a misogynist, he felt ignored and undervalued by the literary establishments of London and New York.To his readers, though, Dahl was always a hero, and since his death his reputation has been transformed. His wild imagination is now celebrated, along with his quirky humour and his linguistic elegance. Figures like Willy Wonka, the BFG and the Grand High Witch are nothing less than immortal literary creations, and in a recent poll he beat J. K. Rowling to win the title of Britain's favourite author.In this masterly biography, Donald Sturrock draws on a huge range of source material that has become available since Dahl's death. The result is revealing, compelling and a pure joy to read.

A lifetime of tales from the nation’s favourite storyteller, and award-winning author of WAR HORSE – the perfect gift for any book-lover.The most comprehensive and definitive Michael Morpurgo collection ever, this gorgeous edition features twenty-five enchanting short stories by the nation’s favourite storyteller – as well as extracts from twenty-five of his best-loved novels.Divided into five parts – covering war, animals, memory, the sea and folk tales – this timeless treasury spans the whole of Michael Morpurgo’s glittering literary career.Each of the five parts also features a full page illustration by the illustrators Michael has worked most closely with in the course of his writing life: Michael Foreman, Quentin Blake, Christian Birmingham, Emma Chichester-Clark and Peter Bailey. With such beautiful illustrations and such a wealth of extraordinary stories, don’t miss this stunning treat for collectors and fans alike.