Скачать книгу - The Divergent Channels - Jing Bie

Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively—ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity’s new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny.

Create content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel

Providing a comprehensive overview of the modelling, analysis and simulation of mobile radio channels, this book gives a detailed understanding of fundamental issues and examines state-of-the-art techniques in mobile radio channel modelling. It analyses several mobile fading channels, including terrestrial and satellite flat-fading channels, various types of wideband channels and advanced MIMO channels, providing a fundamental understanding of the issues currently being investigated in the field. Important classes of narrowband, wideband, and space-time wireless channels are explored in detail with descriptions of efficient simulation methods for mobile radio channels being central. Strong emphasis is placed on the detailed origin of the presented channel models and a high degree of mathematical unity is conveyed. Using the described channel models, the reader can evaluate the performance of wireless communication systems under propagation conditions which are typical for multipath channels in various environments. Introduces the fundamentals of stochastic and deterministic channel models Explores the modelling and simulation of both wideband and narrowband mobile radio channels as well as several classes of MIMO channels Describes general concepts including geometrical, reference and simulation models Discusses several methods for the modelling of given Doppler, delay, and angular profiles Elaborates on methods for the design, analysis, and realisation of efficient channel simulators Examines techniques for the development of fast channel simulators Provides links for downloading MATLAB®, programs enabling the simulation and analysis of the mobile fading channels models presented, on the companion website (www.wiley.com/go/paetzold)

Examines new research on the role of cholesterol in regulating ion channels and receptors and its effect on health Drawing together and analyzing all the latest research findings, this book explores the role of cholesterol in the regulation of ion channels and receptors, including its pathological effects. It is the first book to comprehensively describe the complex mechanisms by which cholesterol regulates two major classes of membrane proteins. Moreover, it sheds new light on how cholesterol affects essential cellular functions such as the contraction of the heart, propagation of nerve impulses, and regulation of blood pressure and kidney function. Written and edited by leading pioneers in the field, Cholesterol Regulation of Ion Channels and Receptors is divided into three parts: Part I, Cholesterol Regulation of Membrane Properties, introduces the heterogeneity of cholesterol distribution in biological membranes and the physical and biological implications of the formation of cholesterol-rich membrane domains. Part II, Cholesterol Regulation of Ion Channels, examines the mechanisms underlying cholesterol sensitivities of ion channels, including the regulation of ion channels by cholesterol as a boundary lipid. Part III, Cholesterol Regulation of Receptors, explores the latest discoveries concerning how cholesterol regulates distinct types of receptors, including G-protein coupled receptors, LDL and scavenger receptors, and innate immune system receptors. Increased levels of cholesterol represent a major health risk. Understanding cholesterol regulation of ion channels and receptors is essential for facilitating the development of new therapeutic strategies to alleviate the impact of pathological cholesterol conditions. With this book as their guide, readers have access to the most current knowledge in the field.

This book offers a practical guide on how to use and apply channel models for system evaluation In this book, the authors focus on modeling and simulation of multiple antennas channels, including multiple input multiple output (MIMO) communication channels, and the impact of such models on channel estimation and system performance. Both narrowband and wideband models are addressed. Furthermore, the book covers topics related to modeling of MIMO channel, their numerical simulation, estimation and prediction, as well as applications to receive diversity, capacity and space-time coding techniques. Key Features: Contains significant background material, as well as novel research coverage, which make the book suitable for both graduate students and researchers Addresses issues such as key-hole, correlated and non i.i.d. channels in the frame of the Generalized Gaussian approach Provides a unique treatment of generalized Gaussian channels and orthogonal channel representation Reviews different interpretations of scattering environment, including geometrical models Focuses on the analytical techniques which give a good insight into the design of systems on higher levels Describes a number of numerical simulators demonstrating the practical use of this material. Includes an accompanying website containing additional materials and practical examples for self-study This book will be of interest to researchers, engineers, lecturers, and graduate students.