Скачать книгу - Intimate Citizenship

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Psychologists talk about the crisis after 7 years of marriage, sexologists – about a break in relations after the first year, then – in the third or fourth year, when the novelty and freshness of erotic sensations leave, and the partner loses her former sexual attraction. However, the situation can be remedied, because two loving people are quite able to return the former passion in the relationship, introducing a new stream in them…

Includes chapters 2, 3, 4, 5 and 6 from the Home Office’s Life in the United Kingdom book. This fully updated edition of The British Citizenship Test For Dummies covers all the most up to date information that you need to know to pass the latest UK Government’s Life in the UK test – valid for tests taken after April 2007. With an in-depth coverage of the nation’s history, culture, customs and educational, political and social institutions, and over 300 questions to practice on, this is the perfect helping hand on your way to becoming a British citizen. The British Citizenship Test For Dummies 2nd Edition covers: Part I: Deciding to Stay in the UK. Part II: Getting to Know the Immigration and Citizenship Players. Part III: Taking Care of Immigration and Citizenship Paperwork. Part IV: Taking the Citizenship Test. Part V: Troubleshooting Your Application. Part VI: Reaping the Rewards of Citizenship. Part VII: Ten Helpful For Dummies Books. Appendix A: Revision Material for the Life in the UK Test. Appendix B: Sample Questions and Answers for the Life in the UK Test. Index

* Raise awareness * Start a club * Use the media * Make a difference * Get involved * Choose an issue * Build a team * Have fun! Make a difference in your hometown and around the world! Inspired by the vision, spirit, and activities of thousands of kids working to improve the lives of others, Take Action! shows how you, too, can change the world. Authors Marc Kielburger and Craig Kielburger are the founders of Leaders Today, an organization dedicated to helping young people realize their fullest potential and become socially involved. Their remarkable work has been profiled on Oprah and on many national news shows, as well as in magazines and newspapers across the U.S. and Canada. Now, with Take Action!, they provide easy-to-follow guidelines for making a difference in the lives of people all over the globe. By following the valuable tips, strategies, and examples in this book, you'll get organized and start tackling important issues in your community, your school, your country, and around the world. From writing letters and public speaking to planning fundraisers, preparing petitions, and working with the media, Take Action! covers all the basics of how to become socially involved-and have fun at the same time! You'll discover how you and your friends can join the fight for children's rights, get involved in environmental issues, help those suffering from hunger and poverty, and much more. You'll also meet other extraordinary young people like yourself who turned their thoughts and passion into action and have made a tremendous impact on these issues. There are no limits to what you can accomplish. You can be a leader and help others today-all you have to do is Take Action!