Скачать книгу - Metacopywriting. Mindfulness in advertising text

Учебное пособие состоит из 13 разделов и 10 приложений, в которых представлены аутентичные тексты рекламной тематики на английском языке, грамматический и лексический справочный материал, направленный на развитие аналитических, переводческих и коммуникативных умений студентов в области рекламного бизнеса.

Подход Майндфулнес активно используется последние десятилетия специалистами из разных областей. Майндфулнес является эффективным и научно обоснованным инструментом, помогающим людям справляться с жизненными вызовами, управлять стрессом и формировать жизнестойкость.

Do you want to reduce stress and boost your productivity? Mindfulness at Work For Dummies provides an overview of the concept of mindfulness and a programme to improve your work performance and overall wellbeing. Find out how the brain incorporates new mindful work patterns and discover tips to incorporate mindfulness into your routine to truly shine at work! The audio download contains guided mindfulness exercises and meditations suited to workplace scenarios, a core feature of mindfulness programmes. Mindfulness at Work For Dummies includes: An introduction to mindfulness, and how it can help improve working behaviour An explanation of how the brain retains new mindful working patterns. . . with a bit of practice! Useful tips on incorporating mindfulness into your working day Guidance for leaders on how mindfulness can help develop their leadership qualities.

Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management techniques, traders need to possess the know-how to handle the mental and emotional challenges of working in a highly volatile environment. Trade Mindfully is a unique resource that applies cutting-edge psychological techniques to trading skills, allowing readers to improve their mental outlooks and maximize the potential of their trading strategies. This book draws upon recent psychological research in behaviorism to teach new approaches that call for better focus, more confidence, and more positive perspectives and outcomes. One of the key concepts covered in the book is mindfulness, a state of mind traditionally touted in the East for its ability to reduce stress and increase perspective, useful qualities for traders looking to rise above emotional obstacles and the poor results they cause. The author also discusses the importance of High Value Trading Actions (HVAs), specific actions that are under a trader's control. With this guide, trading professionals will be able to form solid strategies based on a combination of these notions and practices, leading to higher levels of trading performance. Applies sound psychological practice and evidence-based research to the trading profession Covers the psychological perspectives and mental skills needed to succeed in today's trading world Focuses on key concepts that lead to deliberate practice, specific trading activities, and increased awareness and focus Designed to help traders deal with the emotional challenges that come with uncertainty and risk Trade Mindfully touches on the most essential concepts for anyone intrigued by what trading psychology has to offer, and delivers the best strategies for achieving the right mental skills for peak performance.