Скачать книгу - Separate Tracks

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

This book develops concepts and a methodology for a rational description of the organization of three-dimensional flows considering, in particular, the case where the flow is the place of separations. The descriptive analysis based on the critical point theory of Poincare develops conventional but rather unfamiliar considerations from aerodynamicists, who face the understanding of complex flows including multiple separation lines and vortices. These problems concern industrial sectors where aerodynamics plays a key role, such as aerospace, ground vehicles, buildings, etc. Contents 1. Skin Friction Lines Pattern and Critical Points. 2. Separation Streamsurfaces and Vortex Structures. 3. Separated Flow on a Body. 4. Vortex Wake of Wings and Slender Bodies. 5. Separation Induced by an Obstacle or a Blunt Body. 6. Reconsideration of the Two-Dimensional Separation. 7. Concluding Remarks. About the Authors Jean Delery is a Supaero (French National Higher School of Aeronautics and Space) engineer who has worked at Onera (French national aerospace research center) since 1964. He has participated in several major French and European aerospace programs, is the author of many scientific publications, and has occupied various teaching positions particularly at Supaero, the University of Versailles-Saint-Quentin, Ecole polytechnique in France and “La Sapienza” University in Rome, Italy. He is currently emeritus adviser at Onera.

Due to increasing traffic flows the extension of transport infrastructure with rail roads and high speed lines is an ongoing process worldwide. Ballastless track systems with concrete slabs are used more and more. Following the first trials in the 1970s and more than four decades of R&D work on ballastless track, the level of development is such that it can be confirmed that ballastless track is suitable for use as an alternative to ballasted track. This book makes a contribution to the state of the art of ballastless track by describing the basics for designing the ballastless track. Important advice is provided regarding the construction of ballastless track on earthworks and in tunnels. There is also a description of the technical history of the development of ballastless track on bridges and the ensuing findings for bridge design. The state of the art of ballastless track for switches, important information on details concerning drainage, transitions, accessibility for road vehicles and experience gleaned from maintenance round off the work. Selected chapters from the German concrete yearbook are now being published in the new English «Beton-Kalender Series» for the benefit of an international audience. Since it was founded in 1906, the Ernst & Sohn «Beton-Kalender» has been supporting developments in reinforced and prestressed concrete. The aim was to publish a yearbook to reflect progress in «ferro-concrete» structures until – as the book's first editor, Fritz von Emperger (1862-1942), expressed it – the «tempestuous development» in this form of construction came to an end. However, the «Beton-Kalender» quickly became the chosen work of reference for civil and structural engineers, and apart from the years 1945-1950 has been published annually ever since.

In the ebook version of the classic, the author of 'Footsteps' collects the biographical stories that have captured his fancy in the course of researching his books on the romantic poets, creating a captivating mixture of biography and memoir.‘Sidetracks' is a sister book to 'Footsteps', conjured up from decades of 'wanderings from the straight and narrow' of his major biographies like Shelley and Coleridge. The collection is held together by a subtle autobiographical thread: 'to be sidetracked is, after all, to be led astray by a path or an idea, a scent or a tune, and maybe lost forever.'The centerpiece of book concerns Mary Woolstonecraft, the great feminist crusader and philosopher, and her relationship with William Godwin. Their story and travails are inspiring and poignant, all told in riveting and beautiful prose style.'Sidetracks' winds through an extraordinary and eclectic assortment of Romantic and Gothic writers and personalities: some French, some English, some Dutch, some American, some major, some minor, but all made hypnotically alive and memorable through Holmes's transforming touch. We meet Chatterton and Gautier, Pierrot and Voltaire, Mary Wollstonecraft and Godwin, Scott Fitzgerald and Zelda, James Boswell and Zelide, MR James and some very unpleasant gothic apparitions.With each of these twenty pieces Holmes shows how fluid, playful and unconstrained the many voices of biography can be. The book includes two documentary radio-plays, many different kinds of character sketch and travelogue, true love stories and true ghost stories, and one piece, 'Dr Johnson's First Cat' which may or may not be a piece of true biographical fiction.'Sidetracks' is a renewed examination of the strange and sometimes shadowy pathways of biography that have always fascinated Holmes.