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Знаете ли вы, что в нелинейном видеомонтаже произошла настоящая революция? Забудьте все, что вы ранее знали о редактировании видео. Программа Final Cut Pro X удивит новичков своей простотой, а профессиональных монтажеров – своей гибкостью и совершенно нестандартным подходом. И это не преувеличение – отсутствие стандартного монтажного стола с привычными дорожками, монитора просмотра исходного материала, необычные инструменты и методы монтажа, потрясающие спецэффекты. Необычно? Да! Нужно привыкать? Да! Но, удобно ли? Трижды да!!! Видеоредактор Final Cut Pro X перевернет ваше представление о видеомонтаже. Монтируйте домашние фильмы, музыкальные клипы и даже телевизионные программы с удовольствием, сконцентрировавшись только на творческой части процесса, и не тратя время не изучение стандартных инструментов!

Десять лет. Четыре встречи. Три города. Два главных действующих лица. Одна история. Встретившись в московском метро, они не могли предположить, что их жизни окажутся связанными друг с другом так сильно, что ничему и никому другому в них уже не найдется места. Кажущийся выходом побег снова и снова будет приводить его к ней, пытающейся забыться в работе и наладить свою личную жизнь. Их жизни похожи на вечное движение планет, удаляющихся и в тоже время стремящихся на встречу друг другу.

How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.