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Landing Page Optimization. The Definitive Guide to Testing and Tuning for Conversions Landing Page Optimization. The Definitive Guide to Testing and Tuning for Conversions

Автор: Tim Ash

Год издания: 

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.


Jews. The Making of a Diaspora People Jews. The Making of a Diaspora People

Автор: Irving M. Zeitlin

Год издания: 

This book is a comprehensive account of how the Jews became a diaspora people. The term 'diaspora' was first applied exclusively to the early history of the Jews as they began settling in scattered colonies outside of Israel-Judea during the time of the Babylonian exile; it has come to express the characteristic uniqueness of the Jewish historical experience. Zeitlin retraces the history of the Jewish diaspora from the ancient world to the present, beginning with expulsion from their ancestral homeland and concluding with the Holocaust and the Israeli-Palestinian conflict. In mapping this process, Zeitlin argues that the Jews' religious self-understanding was crucial in enabling them to cope with the serious and recurring challenges they have had to face throughout their history. He analyses the varied reactions the Jews encountered from their so-called 'host peoples', paying special attention to the attitudes of famous thinkers such as Luther, Hegel, Nietzsche, Wagner, Montesquieu, Voltaire, Rousseau, the Left Hegelians, Marx and others, who didn't shy away from making explicit their opinions of the Jews. This book will be of interest to students and scholars of Jewish studies, diaspora studies, history and religion, as well as to general readers keen to learn more about the history of the Jewish experience.


Diasporas in the Contemporary World Diasporas in the Contemporary World

Автор: Milton Esman J.

Год издания: 

Throughout human history people have moved across national borders. With the advent of globalization, they are now moving in record numbers in search of greater security or better livelihoods. Diasporas have become an ever important and visible presence in the modern world. Their existence has sometimes resulted in violence and ethnic conflict, and on other occasions they have been peacefully assimilated into the culture and citizenship of their chosen country. This comprehensive new book seeks to explain why Diaspora communities are increasing as never before. In an accessible and engaging introduction to the field, Milton Esman looks closely at the difference in the reception of Diaspora communities throughout the world, and the responses of those communities to their new nations. By focusing on ten examples of contemporary Diasporas from Asia, the Middle East, Europe and the Americas, the book describes and illustrates the problems confronting immigrant communities as they attempt to protect their inherited culture, while coping with the demands and the opportunities they encounter in their adopted country. The book pays particular attention to the types of conflicts that arise from the development of Diaspora communities, and the consequences that these conflicts can have on the international community. This book will be essential reading for students and scholars taking courses in international relations, political sociology, ethnic politics and conflict studies.


Loft Conversions Loft Conversions

Автор: John Coutts

Год издания: 

Pressure on space and changes in planning law mean that loft conversions are now at the forefront in the race to improve the performance of Britain's ageing housing stock. Since 1990, roof space conversions have increased UK housing capacity by more than 200 million square feet – a living area equivalent to a medium-sized city – without the loss of a single square foot of greenfield land. Loft Conversions is the definitive technical guide to the conversion of roof spaces in single family dwellings. It brings together a wealth of practical and regulatory guidance in a form that is easy to read and comprehensively illustrated. This fully revised and updated second edition is intended primarily for architects, builders, surveyors and others professionally involved in the process of loft conversion. The insights it provides are also invaluable to self-builders and to householders wishing to achieve a deeper understanding of what a loft conversion involves.


A Companion to Diaspora and Transnationalism A Companion to Diaspora and Transnationalism

Автор: Quayson Ato

Год издания: 

A Companion to Diaspora and Transnationalism offers a ground-breaking combined discussion of the concepts of diaspora and transnationalism. Newly commissioned essays by leading scholars provide interdisciplinary perspectives that link together the concepts in new and important ways. A wide-ranging collection which reviews the most significant developments and provides valuable insights into current key debates in transnational and diaspora studies Contains newly commissioned essays by leading scholars, which will both influence the field, and stimulate further insight and discussion in the future Provides interdisciplinary perspectives on diaspora and transnationalism which link the two concepts in new and important ways Combines theoretical discussion with specific examples and case studies