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Peace in believing: a memoir of Isabella Campbell of Fernicarry, Rosneath, Dumbartonshire
Автор: Robert Story
Год издания:
Полный вариант заголовка: «Peace in believing : a memoir of Isabella Campbell of Fernicarry, Rosneath, Dumbartonshire / [Robert Story]».
Carry Coals to Newcastle. 350 Geographical Idioms and More. Ехать в Тулу со своим самоваром. 350 географических идиом и не только
Автор: Л. Ф. Шитова
Год издания:
Впервые собраны идиоматические выражения, содержащие географические названия. Идиомы сопровождаются историческим и географическим комментарием. Раскрывается происхождение устойчивых словосочетаний. Книга адресована людям, увлеченным фразеологией, этимологией, географией и историей.
The Retargeting Playbook. How to Turn Web-Window Shoppers into Customers
Автор: Lauren Vaccarello
Год издания:
How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.
No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers
Автор: Harry Friedman J.
Год издания:
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.
Carry On. Sound Advice from Schneier on Security
Автор: Bruce Schneier
Год издания:
Up-to-the-minute observations from a world-famous security expert Bruce Schneier is known worldwide as the foremost authority and commentator on every security issue from cyber-terrorism to airport surveillance. This groundbreaking book features more than 160 commentaries on recent events including the Boston Marathon bombing, the NSA's ubiquitous surveillance programs, Chinese cyber-attacks, the privacy of cloud computing, and how to hack the Papal election. Timely as an Internet news report and always insightful, Schneier explains, debunks, and draws lessons from current events that are valuable for security experts and ordinary citizens alike. Bruce Schneier's worldwide reputation as a security guru has earned him more than 250,000 loyal blog and newsletter readers This anthology offers Schneier's observations on some of the most timely security issues of our day, including the Boston Marathon bombing, the NSA's Internet surveillance, ongoing aviation security issues, and Chinese cyber-attacks It features the author's unique take on issues involving crime, terrorism, spying, privacy, voting, security policy and law, travel security, the psychology and economics of security, and much more Previous Schneier books have sold over 500,000 copies Carry On: Sound Advice from Schneier on Security is packed with information and ideas that are of interest to anyone living in today's insecure world.
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