Скачать книгу - Revival from Below

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the future for you—a retailer—who is witnessing a tsunami of change and not knowing if this means grasping ahold of new opportunity or being swept away? The Retail Revival answers these questions by looking into the not-so-distant retail past and by looking forward into a future that will continue to redefine retail and its enormous effect on society and our economies. Massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry—where “average” was king—into a sea of turbulent change, leaving consumer behavior permanently altered. Doug Stephens, internationally renowned consumer futurist, examines the key seismic shifts in the market that have even companies like Walmart and Procter & Gamble scrambling to cope, and explores the current and future trends that will completely change the way we shop. The Retail Revival provides no-nonsense clarity on the realities of a completely new retail marketplace— realities that are driving many industry executives to despair. But the future need not be dark. Stephens offers hope and guidance for any businesses eager to capitalize on these historic shifts and thrive. Entertaining and thought-provoking, The Retail Revival makes sense of a brave new era of consumer behavior in which everything we thought we knew about retail is being completely reimagined. Praise for The Retail Revival “It doesn’t matter what type of retail you do—if you sell something, somewhere, you need to read Doug Stephens’ The Retail Revival. Packed with powerful insights on the changing retail environment and what good retailers should be thinking about now, The Retail Revival is easy to read, well-organized and provides essential food for thought.” – Gregg Saretsky, President and CEO, WestJet “This book captures in sharp detail the deep and unprecedented changes driving new consumer behaviors and values. More importantly, it offers clear guidance to brands and retailers seeking to adapt and evolve to meet entirely new market imperatives for success.” —John Gerzema, Author of Spend Shift and The Athena Doctrine “The Retail Revival is a critical read for all marketing professionals who are trying to figure out what’s next in retail… Doug Stephens does a great job of explaining why retail has evolved the way it has, and the book serves as an important, trusted guide to where it’s headed next. ” —Joe Lampertius SVP, Shopper Marketing, Momentum Worldwide and Owner, La Spezia Flavor Market “Doug Stephens has proven his right to the moniker ‘Retail Prophet.’ With careful analysis and ample examples, the author makes a compelling case for retailers to adapt, change and consequently revive their connection with consumers. Stephens presents actionable recommendations with optimism and enthusiasm—just the spoonful of sugar we need to face the necessary changes ahead.” —Kit Yarrow, Ph.D., Consumer Psychologist; Professor, Golden Gate University; Co-Author, Gen BuY: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail &#

A special report on the resurgence of the Detroit auto industry using the Chrysler Jeep plant at Jefferson North as a focal point. The report centers on the characters behind the plant and the new technology it is using for manufacturing cars, while also looking at the economic desperation of the neighborhood in which the Jeep plant sits.

Just like building physics, performance based building design was hardly an issue before the energy crises of the 1970s. With the need to upgrade energy efficiency, the interest in overall building performance grew. The term «performance» encompasses all building-related physical properties and qualities that are predictable during the design stage and controllable during and after construction. The term «predictable» demands calculation tools and physical models that allow evaluating a design, whereas «controllable» presumes the existence of measuring methods available on site. The basis for a system of performance arrays are the functional demands, the needs for accessibility, safety, well-being, durability, energy efficiency and sustainability and the requirements imposed by the usage of a building. As the first of two volumes, this book applies the performance rationale, advanced in applied building physics, to the design and construction of buildings. After an overview of materials for thermal insulation, water proofing, air tightening and vapour tightening and a discussion on joints, building construction is analysed, starting with the excavations. Then foundations, below and on grade constructions, typical load bearing systems and floors pass the review to end with massive outer walls insulated at the inside and the outside and cavity walls. Most chapters build on a same scheme: overview, overall performance evaluation, design and construction. The book is absolutely recommended to undergraduates and graduates in architectural and building engineering, though also building engineers, who want to refresh their knowledge, may benefit. The level of discussion assumes the reader has a sound knowledge of building physics, along with a background in structural engineering, building materials and building construction. Where and when needed, input and literature from over the world was used, reason why each chapter ends listing references and literature.

Renowned industrial expert Geoffrey Owen analyses the complex reasons behind the delayed modernisation of British industry.In 1945, following the economic hardship of the war years, British industry looked forward with confidence to re-establishing links with its traditional trading partners in the Empire, and in the years of reconstruction which followed enjoyed unprecendented growth and prosperity. But the emergence of an economically vigorous and fiercely competitive Europe forced Britain to come to terms with some fundamental industrial weaknesses and to question where her economic destiny lay as the ‘miracle economies’ of France and Germany began to overtake her own.Through case studies of key industries from textiles to pharmaceuticals, steel to electronics, Owen offers a vivid account of Britain’s industrial progress, and argues that since the late 1970s British industry has undergone a painful but necessary transformation which has rapidly modernised the UK economy.At the start of a new millennium, as Britain once again debates its relationship with an ever more unified Europe, Geoffrey Owen provides a timely appraisal of the often troubled path that Britain has taken from Empire to Europe.