Скачать книгу - Traveling Cultures and Plants
The tremendous increase in migrations and diasporas of human groups in the last decades are not only bringing along challenging issues for society, especially related to the economic and political management of multiculturalism and culturally effective health care, but they are also creating dramatic changes in traditional knowledge, believes and practices (KBP) related to (medicinal) plant use. The contributors to this volume – all internationally recognized scholars in the field of ethnobiology, transcultural pharmacy, and medical anthropology – analyze these dynamics of traditional knowledge in especially 12 selected case studies. Ina Vandebroek, features in Nova's «Secret Life of Scientists», answering the question: just what is ethnobotany ?


Origin of Cultivated Plants Origin of Cultivated Plants

Автор: Alphonse de Candolle

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The Variation of Animals and Plants under Domestication — Volume 1 The Variation of Animals and Plants under Domestication — Volume 1

Автор: Чарльз Дарвин

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The Variation of Animals and Plants under Domestication — Volume 2 The Variation of Animals and Plants under Domestication — Volume 2

Автор: Чарльз Дарвин

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Insectivorous Plants Insectivorous Plants

Автор: Чарльз Дарвин

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Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success Professional Services Marketing. How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success

Автор: Mike Schultz

Год издания: 

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.