Скачать книгу - Idle Threats

This book presents an overview of the chemistry, geology, toxicology and environmental impacts of arsenic, presenting information on relatively common arsenic minerals and their key properties. In addition, it includes discussions on the environmental impacts of the release of arsenic from mining and coal combustion. Although the environmental regulations of different nations vary and change over time, prominent International, North American, and European guidelines and regulations on arsenic will be reviewed. Includes information on recent environmental catastrophes (e.g. Bangladesh and China) A thorough discussion of the arsenic cycle, including the cosmological origin of arsenic Includes Appendices providing extensive glossary and measurement conversion tables

Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring «big» innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a «reason-not-to-buy.» The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.

The modern microprocessor based electronic equipment most vulnerable to Intentional Destructive Electromagnetic Interferences (IDEI) includes High-Altitude Electromagnetic Pulse (HEMP) in all substation equipment. However, power equipment and especially transformers are also subject to the influence of HEMP. The book discusses problems and solutions for both kinds of substation equipment. Separated into eight chapters, the book covers: Technological progress and its consequences; Intentional Destructive Electromagnetic Interferences (IDEI); Methods and means of Digital Protective Relay (DPR) protection from electromagnetic pulse; Passive methods and means of DPR protection from electromagnetic pulse; Active methods and means of DPR protection from electromagnetic pulse; Tests of DPR resistance to IDEI impacts; Organizational and technical measures to protect DPR from HEMP; and Protection of power equipment and transformers from HEMP. Key features: Practical approach focusing on technical solutions for difficult problems. Full data on electromagnetic threats and methods of their prevention are concentrated. Addresses a gap in knowledge in the power system industry. This book emphasizes practical recommendations on protection of power substations' electric equipment from IDEI that intended for not only staff operating electric equipment, but also for manufacturers of this equipment, specialists of designing companies, managers of electric energy industry as well as for teachers and postgraduate students.

AMISH TARGETRebecca Fisher's life was turned upside down when her husband was accused of murder and died in prison. Now, more than a year later, someone is reminding the Amish widow that all hasn't been forgiven. But Rebecca isn't about to pay for the sins of someone else's past. So when the threats escalate and her rebellious stepson starts keeping secrets, Rebecca turns to former army ranger Jake Burke for help. She knows the Englisher is an honorable man, but being around him rattles her traditional community. Before long, Rebecca senses Jake is the only person she can trust with her safety…and with her fragile heart.