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Левон Оганесян о том, зачем успешному «офлайн»-бизнесмену идти в онлайн-бизнес, почему хороший сервис не выстроить с помощью аутсорса и почему нельзя отдаляться от первоначальной концепции проекта. Интервью с гостем: – «Наша стратегия менялась постоянно. Неизменной была идея – дать людям качественный сервис по доставке еды». – «Мы – единственный успешный проект на рынке. За день мы передаем партнерам больше, чем все конкуренты вместе взятые за месяц». – В чем ключевое отличие, по мнению Левона, отечественного потребителя от зарубежного? – Каким образом можно продвигать свой сервис через мобильные приложения и какую долю в процентах от заказа, может занять этот канал? – Почему успешный сайт по доставке еды из ресторанов не должен предлагать бытовую технику или медикаменты? – Какое будущее ждет сервисы по доставке еды в России?

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team. In The Social Media MBA editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you. In addition, learn through cases studies produced by the social leaders at these brands: ARM by Kerry McGuire Balanza – Director of Strategic Marketing Aviva by Jan Gooding – Global Brand Director Dell by Stuart Handley – Communications Director Evans Cycles by Will Lockie – Head of Social Media GlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager Kodak by Madlen Nicolaus – Social Media Manager Phillips by Hans Notenboom – Global Director B2B Online Sage by Cath Sheldon – Online PR Specialist There is more, connect with the co-authors and other readers by joining The Social Media MBA Alumi group, visit http://www.socialmedia-mba.com or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.

For traders trying to navigate the increasingly volatile credit default swap market, CDS Delivery Option provides worked-out examples, over 30 charts, a case study of Delphi, and detailed explanations of how the subprime crisis caused the credit crisis and the near collapse of the GSEs. The book includes detailed information on: how to value a CDS contract how to value the delivery option how contract value changes when the yield curve flattens or becomes steeper how contract value changes with bullish or bearish market moves how to figure out when to buy protection and when to sell protection how to hedge CDS risk when and how to unwind a contract prior to settlement when to hold a trade through delivery how to navigate a «squeeze» (when the notional value of contracts going through delivery is larger than the supply of the cheapest-to-deliver issue) when buying contracts can make their prices go down how to construct a basis trade how to find arbitrage opportunities how to analyze default probability and corporate debt when to settle via auction and when to settle via physical delivery which note is the cheapest to deliver This book is an indispensable resource for all market professionals working in the CDS market.

Presents the latest advances in complex-valued neural networks by demonstrating the theory in a wide range of applications Complex-valued neural networks is a rapidly developing neural network framework that utilizes complex arithmetic, exhibiting specific characteristics in its learning, self-organizing, and processing dynamics. They are highly suitable for processing complex amplitude, composed of amplitude and phase, which is one of the core concepts in physical systems to deal with electromagnetic, light, sonic/ultrasonic waves as well as quantum waves, namely, electron and superconducting waves. This fact is a critical advantage in practical applications in diverse fields of engineering, where signals are routinely analyzed and processed in time/space, frequency, and phase domains. Complex-Valued Neural Networks: Advances and Applications covers cutting-edge topics and applications surrounding this timely subject. Demonstrating advanced theories with a wide range of applications, including communication systems, image processing systems, and brain-computer interfaces, this text offers comprehensive coverage of: Conventional complex-valued neural networks Quaternionic neural networks Clifford-algebraic neural networks Presented by international experts in the field, Complex-Valued Neural Networks: Advances and Applications is ideal for advanced-level computational intelligence theorists, electromagnetic theorists, and mathematicians interested in computational intelligence, artificial intelligence, machine learning theories, and algorithms.