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This study presents the religious dynamics of the Wolaitta Kale Heywet Church in southern Ethiopia from 1937 to 1975. On the basis of detailed research from within southern Ethiopia, E. Paul Balisky demonstrates that the indigenous extension of the Wolaitta Christian movement into southern Ethiopia, through the instrumentality of her evangelists, helped Wolaitta regain her own religious center and subsequent identity after centuries of various forms of colonialism and imperialism.
Wolaitta Evangelists broadens one's understanding of how an imported model of Christianity provided religious answers to the ideals of a particular Ethiopian society and continues to motivate her members to evangelize. The evangelists who went to people of similar culture and worldview were successful in effecting social change. To ethnic groups who had moved beyond their former primal religions, and to those of disparate culture, the evangelists were those who scattered the seed and impacted the religious, social, economic, and political life of southern Ethiopia. Wolaitta Evangelists tells the story of how missionary activity played a role in Wolaitta once again becoming a people.


The Cult of the Customer. Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists The Cult of the Customer. Create an Amazing Customer Experience That Turns Satisfied Customers Into Customer Evangelists

Автор: Shep Hyken

Год издания: 

In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from «uncertainty» to «amazement.» By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.