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'Effective writing: plain English at work, second edition, is about writing that works: it is based on sound English grammar and plain English style. If you want to write in a way that is clear and meaningful, to avoid writing ‘gobbledegook’, and to be able to explain effective writing to others, this book is for you. Through this book you will gain the skills needed to write cohesive paragraphs and to consider your target audience. This updated edition also considers writing emails, material for websites, and other workplace writing that wasn’t covered in the first edition. – How do you explain to a colleague why their writing ‘doesn’t make sense’? – Why does choice of font matter in a document? – What is appropriate use of social media in the workplace? – Why is white space important in an email and in a printed report? Many such questions are answered here. You can practise writing and check your progress by doing the activities after every topic. Use this book as a self-tutor or as a class textbook. Получить ссылку |
Social Capital and Strategy Effectiveness: An Empirical Study of Entrepreneurial Ventures in a Transition Economy
Автор: I. Manev
Год издания:
Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.
Memoirs of the life and writings of Benjamin Franklin. Vol. 1
Автор: Бенджамин Франклин
Год издания:
Полный вариант заголовка: «Memoirs of the life and writings of Benjamin Franklin : Vol. 1 : now first published from the original MSS. compising the private correspondence and public negotiations of Dr. Franklin, and a selection from his political, philosophical and miscellaneous works / written by himself to a late period, and continued to the time of his death, by his grandson, William Temple Franklin».
Memoirs of the life and writings of Benjamin Franklin. Vol. 3
Автор: Бенджамин Франклин
Год издания:
Полный вариант заголовка: «Memoirs of the life and writings of Benjamin Franklin : Vol. 3 : now first published from the original MSS. compising the private correspondence and public negotiations of Dr. Franklin, and a selection from his political, philosophical and miscellaneous works / written by himself to a late period, and continued to the time of his death, by his grandson, William Temple Franklin».
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Writing Practice. Учебное пособие по развитию навыков письменной речи