Скачать книгу - Performance Artists Talking in the Eighties

Каждый вложенный в рекламу рубль должен приносить доход – вот главное требование бизнеса к интернет-маркетингу сегодня. Но что делать, если стандартные инструменты интернет-маркетинга уже не дают ожидаемых результатов? Знакомьтесь, performance-маркетинг – новый метод интернет-маркетинга, интегрирующий в единую стратегию различные инструменты онлайн-рекламы, наиболее эффективные для конкретного бизнеса. Эксперты Ingate Digital Agency расскажут, как сформировать и реализовать такую стратегию, чтобы повысить отдачу от рекламных бюджетов в максимально короткие сроки. Книга предназначена для специалистов по рекламе и маркетингу, владельцев бизнеса, желающих успешно работать и зарабатывать в интернете.

Get the little known – yet crucial – facts about FX options Daily turnover in FX options is an estimated U.S. $ 207 billion, but many fundamental facts about this huge and liquid market are generally unknown. FX Option Performance provides the information practitioners need to be more effective in the market, with detailed, specific guidance. This book is a unique and practical guide to option trading, with the courage to report how much these contracts have really made or lost. Breaking free from the typical focus on theories and generalities, this book gets specific – travelling back in history to show exactly how options performed in different markets and thereby helping investors and hedgers alike make more informed decisions. Not overly technical, the rigorous approach remains accessible to anyone with an interest in the area, showing investors where to look for value and helping corporations hedge their FX exposures. FX Option Performance begins with a quick and practical introduction to the FX option market, then provides specific advice toward structures, performance, rate fluctuation, and trading strategies. Examine the historical payoffs to the most popular and liquidly traded options Learn which options are overvalued and which are undervalued Discover surprising, generally unpublished facts about emerging markets Examine systemic option trading strategies to find what works and what doesn't On average, do options result in profit, loss, or breaking even? How can corporations more cost-effectively hedge their exposure to emerging markets? Are cheap out-of-the-money options worth it?