Скачать книгу - Protected But Scared

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

Protected areas spearhead our response to the rapidly accelerating biodiversity crisis. However, while the number of protected areas has been growing rapidly over the past 20 years, the extent to which the world’s protected areas are effectively conserving species, ecosystems, and ecosystem services is poorly understood. Highlights new techniques for better management and monitoring of protected areas Sets guidelines for the decision making processes involved in setting up and maintaining protected areas Fully international in scope and covering all ecosystems and biomes

With the health of the world’s oceans threatened as never before, it is becoming increasingly apparent that Marine Protected Areas (MPAs) play a vitally important role in protecting marine and coastal habitats. Management of Marine Protected Areas: A Network Perspective draws on the results of a major EU-sponsored research project related to the establishment of networks of MPAs in the Mediterranean and Black Seas that transpired from February 2011 to January 2016. Featuring contributions by leading university- and national research institute-based scientists, chapters utilize the latest research data and developments in marine conservation policy to explore issues related to ways in which networks of MPAs may amplify the effectiveness and conservation benefits of individual areas within them. Topics addressed include the broader socio-economic impacts of MPAs in the Mediterranean and Black Seas; the use of Marine Spatial Planning (MSP) to resolve conflicts between marine resource use and protection; special protection measures under the EU’s Marine Strategy Framework Directive (MSFD); ecological value assessments in the Black Sea; the Ecosystem Approach (EA) for managing marine ecosystems; MPAs along Turkey’s Black Sea coast; MPAs and offshore wind farms; and managing and monitoring MPA networks within and between the Black and Mediterranean Seas. Timely and important, Management of Marine Protected Areas: A Network Perspective offers invaluable insights into the role of MPAs in preserving the welfare and long-term viability of our world’s oceans.

The book “Kamchatka Journeys” can be helpful both for tourists exploring Kamchatka peninsula and for locals. It can be especially interesting for the people planning to visit this region.

Passion Against All Odds… Roberta was looking for a fresh start – she wasn't looking for romance! But as soon as she arrived at Grant Adams's home in Toronto, she knew she was heading for trouble… As au pair to Grant's headstrong daughter, Roberta had a challenge to face – but coping with rebellious Emily was child's play compared to handling her devastatingly attractive father!For some reason, Grant resented Roberta. But when the sparks of anger turned to passion, life became complicated… . Roberta was scared to let herself fall in love with Grant, but the temptation was hard to resist!