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Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. |
Practical aspects of neue kombinationen. Essence of entrepreneurship and settlement relations
Автор: Николай Камзин
Год издания:
Медиа рилейшнз. Основные аспекты взаимодействия СМИ и public relations. Учебное пособие
Автор: П. В. Ушанов
Год издания:
English for Public Administration / Английский язык для сферы государственного и муниципального управления. Учебное пособие
Автор: И. А. Иващенко
Год издания:
An inquiry into the nature and origin of public wealth
Автор: James Maitland Lauderdale
Год издания: