Скачать книгу - The Stubborn Advocate - Unstoppable Liv Beaufont, Book 6 (Unabridged)

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today. The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. Define the new customer-purchasing journey Identify and influence the new consumer Engage, nurture, and utilize brand advocates to spread your message Position your organization to win in the new marketplace As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.

THE BOOK FOR EVERY TEACHER WHO HAS EVER BEEN FRUSTRATED BY THE DECISIONS MADE OUTSIDE THEIR SCHOOL THAT AFFECT THE STUDENTS INSIDE THEIR SCHOOL. How to Be Heard offers every teacher 10 ways to successfully amplify his or her voice, and demonstrates that when teachers' voices are heard, they will be rightfully recognized and supported as change leaders in their schools. Celine Coggins, a renowned teacher advocate, offers nuts-and-bolts strategies that are recognized as the «price of admission» to becoming a credible and welcomed participant in important policy conversations and decisions. The author clearly demonstrates that it is not only possible for teachers to initiate change, but to also effectively participate on the policy playing field. In ten clear chapters, the author demonstrates how teachers can and must advocate for their students and their profession. Throughout this book Coggins proves that «If you're not at the table, you're on the menu.» This how-to guide is filled with concrete ideas for engaging in productive decision-making, using real-world examples from teachers who have successfully used these strategies.

Where do you fall on your organization's performance spectrum? Unstoppable is performance-enhancing manual for those who are ready to change the world. Regardless of talent or skill set, there are four types of people in every organization: Undertakers, Caretakers, Play Makers, and Game Changers—but value is definitely not equal across the board. Game changers move things forward with relentless energy, effort, attitude, and excellence. They elevate those around them, inspire exceptional performance, and drive their organization to the top. This book is designed to help you rise to the challenge and become the Game Changer your organization needs. Candid insights from dozens of coaches, managers, CEOs, journalists, entrepreneurs, and other elite performers reveal the qualities that make some people stand out, and the underlying theme is mindset. While talent is a great head start, it is merely potential. Undeveloped and erratically-wielded talent holds little value for an organization. The key to high performance is an intentionally cultivated mindset of success, backed by the bold action it takes to make things happen every day. This book delves deep into the elite performance paradigm to help you work at the highest levels. Learn what separates the playmakers from the game changers Step up your performance with a simple five-step process Transform your thinking and develop an unstoppable toughness Be the best at what you do, and elevate your entire organization The performance spectrum is not about classifying your coworkers; it's about self-assessment, self-reflection, and self-improvement. Everyone has star quality, even if it is buried deep inside. Unstoppable helps you uncover your potential, and upgrade your performance to become the best.

Optimize your talent by removing the obstacles in their path Capacity is a proven system for bringing the best out of your team-and yourself. Matt and Chris Johnson set the mark on how to succeed in the future with their energizing message, humorous stories and their generational differences. As the world speeds-up faster and faster, organizations and their people try to keep up. This pressure to do more with less has reached epidemic levels of concern and organizations are panicking on how to recruit, retain and attract the best talent for the future. Burnout, low engagement, and overwhelming stress are jeopardizing organizations’ ability to scale and win. As outdated performance models of the past crumble under pressure, Matt and Chris show you how to build and protect your most valuable asset—YOUR PEOPLE. What if you could beat the clock and expand your capacity by 6 hours per week? Or 11? Think about the organizational impact if your workforce were given fresh capacity to perform, lead, and grow. This book offers a clear, workable solution for organizations functioning in the real world: by paring it down to three performance pillars they must have to succeed—focus, energy, and drive. Ever organization sets initiatives, but many remain unfinished because their capacity to do so fails before it starts. This framework is different: these changes bring the type of benefits that cause transformation. Giving your people what they need makes buy-in irrelevant, and allows them to perform at their highest potential. Not only can it work, but it is the only thing that will work over the long term. By making your organization a great place to work, you retain your best talent and attract more like it. With dedicated resources, focus, sustainable effort, and comprehensive strategy, your top performers will be equipped to drive your organization to the top. Among Capacity’s Key Points: Learn what top performers need to produce their very best work Discover the biggest factor influencing your team’s FOCUS, ENERGY and DRIVE Prevent burnout and stimulate innovation by allowing your people to have a bigger container Adopt a strategy of expanding capacity to exceed your high-performance goals Deeply personal, but organizational focused. Capacity is an engaging and even life changing book Capacity is the next big paradigm shift for the future of training and development—as we shift to the world of the knowledge worker, it is not information or talent that wins, it’s is whoever has the largest capacity that will win. Capacity is your secret weapon to winning the performance war.

Praise for The Power of Self-Confidence «Brian Tracy is the master in understanding and teaching self-enrichment. In this priceless book, he unlocks the key to your door of success and fulfillment—belief in your own potential. Internalize his wisdom and you will surely realize your goals.» —DENIS WAITLEY, author of Psychology of Success «Brian continues to impact the lives of everyone he touches. This book provides a logical road map that everyone can use to maximize their true potential.» —JOSEPH SHERREN, CSP, HoF, author of iLead: Five Insights for Building Sustainable Organizations «When Brian Tracy writes a new book, I drop everything and start reading. We all need sharp lessons on developing more self-confidence and pursuing challenging goals. This book will make a significant difference in your life.» —PAT WILLIAMS, Orlando Magic Senior Vice President and author of Leadership Excellence «The one quality that makes all the success principles work is unshakable confidence in yourself. Brian now shows you how to grow your confidence to the point where you become unstoppable.» —JACK CANFIELD, coauthor of Chicken Soup for the Soul «Lacking confidence erodes your self-worth and paralyzes your productivity. In this book, Brian Tracy shares the secrets to developing and maintaining high levels of self-confidence—so that you can live the greatest life!» —KRISTIN ARNOLD, author of Boring to Bravo: Proven Presentation Techniques to Engage, Involve, and Inspire Your Audience to Action