Скачать книгу - Scared Violent Like Horses

Эта книга - сборник фотографий различных животных в движении. Фотографии сделаны со скоростью 1/2000 секунды, и полученные секвенции кадров представляют собой типичные движения лошадей и других животных на расчерченном вспомогательной сеткой фоне. Большинство секвенций включают снимки с нескольких углов зрения. Лошади показаны в ходьбе, рыси, легком галопе, галопе, тянущими повозку и т.д. Также представлены движения собак, кошек, свиней, слона, козы, птиц и др. Книга является репринтом издания, выпущенного в 1887 году. На мой взгляд, будет полезна художникам в качестве референсов при изображении животных.

Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.

Features new full-color photos and online resources Train, care for, and have fun with your horse If you're crazy about horses, this hands-on guide is all you need to giddy up and go. Featuring updates on breeds, boarding, nutrition, equipment, training, and riding, as well as new information on various equine conditions, this resource shows you how to keep your horse happy – and take your riding skills to the next level. Discover how to * Select the right horse for you * Feed, groom, and handle your horse * Recognize common horse ailments * Have fun in the saddle * Get involved in equestrian competitions