Скачать книгу - The Oldest Revolutionary

A level 1 Oxford Bookworms Library graded reader. Written for Learners of English by Tim Vicary. In the summer of 1910, a race began. A race to be the first man at the South Pole, in Antarctica. Robert Falcon Scott, an Englishman, left London in his ship, the Terra Nova, and began the long journey south. Five days later, another ship also began to travel south. And on this ship was Roald Amundsen, a Norwegian. But Antarctica is the coldest place on earth, and it is a long, hard journey over the ice to the South Pole. Some of the travellers never returned home. This is the story of Scott and Amundsen, and of their famous and dangerous race.

A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries. Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door. Boost your company's web presence with methods that work Build a level of trust that generates customer evangelism Leverage your in-house resources to produce winning content Utilize tactics that work, regardless of industry or sector When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop «selling,» and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.

Praise for FISCHER BLACK AND THE REVOLUTIONARY IDEA OF FINANCE «The story of Fischer Black. . . . is remarkable both because of the creativity of the man and because of the revolution he brought to Wall Street. . . . Mehrling's book is fascinating.» —FINANCIAL TIMES «A fascinating history of things we take for granted in our everyday financial lives.» —THE NEW YORK TIMES «Mehrling's book is essential reading for anyone interested in the development of modern finance or the life of an idiosyncratic creative genius.» —PUBLISHERS WEEKLY «Fischer Black was more than a vital force in the development of finance theory. He was also a character. Perry Mehrling has captured both sides of the picture: the evolution of thinking about the pricing of risk and time, as well as the thinkers, especially this fascinating eccentric, who worked it out.» —ROBERT M. SOLOW, Nobel laureate and Institute Professor of Economics, Emeritus, Massachusetts Institute of Technology «Although I worked closely with Fischer for nine years at Goldman Sachs and clearly recognized both his genius and the breadth and originality of his ideas, until I read this book, I had only the vaguest grasp of the source of his inspiration and no understanding at all of the source of his many idiosyncrasies.» —BOB LITTERMAN, Partner, Kepos Capital «Perry Mehrling has done a remarkable job of tracing the intellectual and personal development of one of the most original and complex thinkers of our generation. Fischer Black deserved it: a charming and brilliant book about a charming and brilliant man.» —ROBERT E. LUCAS JR., Nobel laureate and Professor of Economics, The University of Chicago

Inspire and empower your team to collaborate across any boundary Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations weaves a fascinating and entertaining tale that reveals how a simple change in approach can free your organisation of silo-based thinking, and empower your team to act as a single unit. This imaginative, yet practical text is fully revised and updated, and has been specifically designed to guide you in creating and sustaining the agile, teamwork-focused environment that is essential to thriving in a rapidly changing world. Throughout this enlightening resource, you will explore the five practices that define the difference between fragmented, silo-based groups and a team that thinks and acts as one. In the business world, when teams are not aligned and don't collaborate across the various boundaries, they put the whole organisation at risk. This irritates customers, frustrates employees and causes countless lost opportunities. Think One Team gives you the step-by-step guide to unlock the potential in your own team and to inspire others by showing them that the era of silo thinking is over. Break down old and outdated silo-based thinking habits, and replace them with nimble and effective decision-making methods Drive change through collaboration and co-creation, empowering teams to respond and adapt quickly Coach your team to think, learn and act as a single unit, rather than a fractured collection of independent professionals Leverage an online toolbox brimming with materials that reinforce lessons on how to lead and how to build and connect effective teams Think One Team, 2nd Edition: The Revolutionary 90 Day Plan that Engages Employees, Connects Silos and Transforms Organisations is an engaging book that breaks the cycle of silo-based thinking and empowers your team to thrive in an ever-changing world.