Скачать книгу - The Persistence of Allegory

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Learn how two entrepreneurs went from major debt to major revenue Discover the key characteristics of a product that sells itself Consider why selling out might not be the ultimate goal Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

Praise for Increasing Persistence "What a gem! This is a requisite text for enrollment practitioners, higher education scholars, and progressive public policy makers dedicated to understanding the processes involved in increasing student retention and success rates. The authors' data-focused approach identifies many of the best practices and fundamental efforts that can make a positive impact at most colleges and universities. Increasing Persistence provides an ideal organizational framework for developing student retention plans. —Jay W. Goff, vice president of enrollment and retention management, Saint Louis University «Because community colleges have made student persistence to graduation or career certification a national priority, they will find this book an invaluable resource for identifying and implementing practices that have a documented impact on student success.» —James Hudgins, president emeritus, South Carolina Technical/Community College System; director, Community College leadership Alliance, University of South Carolina «The authors have crafted a highly-readable and much-needed synthesis of the complex literature on college student persistence and completion, and present a fresh model for student success that will be of interest to applied practitioners. This book is not only critical reading for all stakeholders in higher education, but also an easily accessible required text for graduate students of the discipline.» —Toni Strollo Holbrook, associate dean of the college, Rollins College «The authors provide a focused and contextualized view of college student success that tells us not only what matters but also reminds us why it matters to individual students, educators, and society as whole.» —Margot Saltonstall, associate director for assessment enrollment management and student affairs, Northern Arizona University