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As the Ottoman Empire advanced westward from the fourteenth to the sixteenth centuries, humanists responded on a grand scale, leaving behind a large body of fascinating yet understudied works. These compositions included Crusade orations and histories; ethnographic, historical, and religious studies of the Turks; epic poetry; and even tracts on converting the Turks to Christianity. Most scholars have seen this vast literature as atypical of Renaissance humanism. Nancy Bisaha now offers an in-depth look at the body of Renaissance humanist works that focus not on classical or contemporary Italian subjects but on the Ottoman Empire, Islam, and the Crusades. Throughout, Bisaha probes these texts to reveal the significant role Renaissance writers played in shaping Western views of self and other. Medieval concepts of Islam were generally informed and constrained by religious attitudes and rhetoric in which Muslims were depicted as enemies of the faith. While humanist thinkers of the Renaissance did not move entirely beyond this stance, Creating East and West argues that their understanding was considerably more complex, in that it addressed secular and cultural issues, marking a watershed between the medieval and modern. Taking a close look at a number of texts, Bisaha expands current notions of Renaissance humanism and of the history of cross-cultural perceptions. Engaging both traditional methods of intellectual history and more recent methods of cross-cultural studies, she demonstrates that modern attitudes of Western societies toward other cultures emerged not during the later period of expansion and domination but rather as a defensive intellectual reaction to a sophisticated and threatening power to the East. Получить ссылку |
Creating global brand. 1
Автор: Maikl Sosnin
Год издания:
First part of the book. For any manager of any position from a general manager in regional companies or regional manager in international companies. Basic knowledge to understand how modern international business works.
Creating global brand. 2
Автор: Maikl Sosnin
Год издания:
2 part For any manager of any position from General manager in regional companies, Regional manager in international companies. Basic knowledge to understand how modern international business work.
Creating global brand. 0
Автор: Maikl Sosnin
Год издания:
0 part For any manager of any position from A general manager in regional companies or A regional manager in international companies. Basic knowledge to understand how modern international business work.
Creating global brand. 3
Автор: Maikl Sosnin
Год издания:
3 part of the book. For any manager of any position from a General manager in regional companies or a Regional manager in international companies. Basic knowledge to understand how modern international business work.
Branding for the Public Sector. Creating, Building and Managing Brands People Will Value
Автор: Paul Temporal
Год издания:
How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand
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