Скачать книгу - Forms and Meanings

Пособие, ориентированное на учащихся вузов, дает полное представление о русском родительном падеже. Книга состоит из трех частей. В первой и второй главах описана грамматика родительного падежа (образование форм и грамматические функции), приводятся многочисленные примеры. Третья глава посвящена предложным конструкциям. Все примеры переведены на английский язык.

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the «always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

A practical guide for leading others with wisdom, integrity, and humanity This book argues that great leadership requires wisdom. Rather than a formulaic managerial approach to leadership, Lead with Wisdom presents the case for leadership based on our shared humanity and the stories that unite us. What emerges is a model of leadership based on learning to read key patterns of human experience: the way language shapes our reality, how we form new meaning through conversation, how relationships determine influence and how we deal with uncertainty. It presents readers with the tools and illustrated examples to implement the four arts of leading wisely: how to draw out and create a new story in the organization, how to find and leverage the brilliance of people, how to speak with promise to restore meaning and hope, and how to show grace in dealing with the most demanding people and circumstances. Offers a leadership approach rooted in our shared humanity and the stories which unite and define us Ideal for corporate leaders, middle managers, administrators, and anyone else with management responsibilities Written by a popular speaker on leadership and the author of Arts of the Wise Leader, with personal CEO experience and a PhD in the history of ideas Structured as one key idea per page or double page spread with funky line drawings supporting the concepts and skills For anyone who wants to lead with wisdom, integrity, and humanity, Lead with Wisdom offers a welcome alternative to traditionally robotic and formulaic leadership strategies.

Most leaders know that a winning, engaged culture is the key to attracting top talent—and customers. Yet, it remains elusive how exactly to create this ideal workplace —one where everyone from the front lines to the board room knows the company’s values and feels comfortable and empowered to act on them. Based on Ann Rhoades’ years of experience with JetBlue, Southwest, and other companies known for their trailblazing corporate cultures, Built on Values reveals exactly how leaders can create winning environments that allow their employees and their companies to thrive. Companies that create or improve values-based cultures can become higher performers, both in customer and employee satisfaction and financial return, as proven by Rhoades’ work with JetBlue, Southwest Airlines, Disney, Loma Linda University Hospitals, Doubletree Hotels, Juniper Networks, and P.F. Chang’s China Bistros. Built on Values provides a clear blueprint for how to accomplish culture change, showing: How to exceed the expectations of employees and customers How to develop a Values Blueprint tailored to your organization’s goals and put it into action Why it's essential to hire, fire, and reward people based on values alone, and How to establish a discipline for sustaining a values-centric culture Built on Values helps companies get on the pathway to greatness by showing the exact steps for either curing an ailing company culture or creating a new one from scratch.