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An expert's guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities.

A dramatic reworking of the vampire myth in a way that only Brian Aldiss can…Available for the first time in eBook.When Bram Stoker was writing his famous novel, Dracula, at the end of the 19th century he received a visitor named Joe Bodenland. While the real Count Dracula came from the distant past, Joe arrived from Stoker’s future – on a desperate mission to save humanity from the undead.Following on from Frankenstein Unbound, this is a dramatic reworking of the vampire myth in a way that only Brian Aldiss can.

When Joe Bodenland is suddenly transported back in time to the year 1816, his first reaction is of eager curiosity rather than distress…This is Aldiss’ response to Mary Shelley’s Frankenstein, available for the first time in eBook.When Joe Bodenland is suddenly transported back in time to the year 1816, his first reaction is of eager curiosity rather than distress. Certainly the Switzerland in which he finds himself, with its charming country inns, breathtaking landscapes and gentle, unmechanised pace of life, is infinitely preferable to the America of 2020 where the games of politicians threaten total annihilation. But after meeting the brooding young Victor Frankenstein, Joe realises that this world is more complex than the one he left behind. Is Frankenstein real, or are both Joe and he living out fictional lives?BRIAN SAYS: Developed as a tribute to Mary Shelley’s work, following the writing of Billion Year Spree, with its proposal, since widely adopted, that Frankenstein is the first seminal work to which the label “SF” can be logically attached. Frankenstein makes a female monster to accompany the male; Bodenland, lost from our time, hunts down first Frankenstein and then the monsters, becoming monstrous himself in the process.