Comebacks. Powerful Lessons from Leaders Who Endured Setbacks and Recaptured Success on Their Terms
Автор: Patricia Crisafulli
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Gold Medal Winner, Success and Motivation, 2011 Axiom Business Book Awards Insight from leaders who experienced major setbacks and redefined success In tough economic times, when careers are derailed and leaders are forced to rewrite their professional plans, this book enlightens and uplifts. Comebacks features an all-star cast of ten leaders who endured setbacks-for some a public fall in the midst of media scrutiny-then reassessed and moved ahead with new purpose. Based on revealing interviews, the book presents a behind-the–headlines glimpse into the lives of leaders; how they drew upon resources, both internal and external, to move on; and the lessons that helped them redefine success. Leaders profiled include: Jacques Nasser, former CEO of Ford Motor Co., recently appointed Chairman of BHP Billiton, the world's largest natural resources company Patricia Dunn, former Chair of Hewlett-Packard, vilified for her alleged role in corporate espionage only to be exonerated from all charges, today active in philanthropy Jamie Dimon (JP Morgan), Herbert «Pug» Winokur (Enron Corp.), David Neeleman (JetBlue), and more Redmond, a top executive recruiter, and Crisafulli, author of The House of Dimon, show how all leaders face adversity, but true leaders turn adversity into success.
Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal
Автор: Jill Griffin
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Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.