Скачать книгу - Remembering Spike Milligan

The first volume devoted solely to autobiographical memory retrieval, The Act of Remembering serves as a primer of ideas, methodology, and central topics, and lays the groundwork for future research in the field. Contains new, forward-looking theories from leading international scholars Answers questions such as: Do we retrieve memories according to when and where we need them? How much conscious control do we have over what we remember? Why are some people more likely than others to have intrusive ‘flashbacks’ following a stressful event? Pays particular attention to voluntary and involuntary recall

Spike Lee has directed, written, produced, and acted in dozens of films that present an expansive, nuanced, proudly opinionated, and richly multifaceted portrait of American society. As the only African-American filmmaker ever to establish a world-class career, Lee has paid acute attention to the experiences of racial and ethnic minorities. But white men and women also play important roles in his movies, and his interest in class, race, and urban life hasn’t prevented his films from ranging over broad swaths of the American scene in stories as diverse as the audiences who view them. His defining trait is a willingness to raise hard questions about contemporary America without pretending to have easy answers; his pictures are designed to challenge and provoke us, not ease our minds or pacify our emotions. The opening words of his 1989 masterpiece Do the Right Thing present his core message in two emphatic syllables: “Wake up!” Spike Lee’s America is a vibrant and provocative engagement not only with the work of a great filmmaker, but also with American society and politics.

Katyn– the Soviet massacre of over 21,000 Polish prisoners in 1940 – has come to be remembered as Stalin’s emblematic mass murder, an event obscured by one of the most extensive cover-ups in history. Yet paradoxically, a majority of its victims perished far from the forest in western Russia that gives the tragedy its name. Their remains lie buried in killing fields throughout Russia, Ukraine and, most likely, Belarus. Today their ghosts haunt the cultural landscape of Eastern Europe. This book traces the legacy of Katyn through the interconnected memory cultures of seven countries: Belarus, Poland, Russia, Ukraine, and the Baltic States. It explores the meaning of Katyn as site and symbol, event and idea, fact and crypt. It shows how Katyn both incites nationalist sentiments in Eastern Europe and fosters an emerging cosmopolitan memory of Soviet terror. It also examines the strange impact of the 2010 plane crash that claimed the lives of Poland’s leaders en route to Katyn. Drawing on novels and films, debates and controversies, this book makes the case for a transnational study of cultural memory and navigates a contested past in a region that will define Europe’s future.

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author?s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

The definitive account of Whitney Houston’s astonishing life, ground-breaking career and tragic death – complete with never-before-seen photographs – from the only one who truly knows the story behind the headlines: her mother, Cissy Houston.Cissy has said little publicly about Whitney’s heart-breaking death. Now, for the first time, she opens up and shares the unbelievable story of her daughter’s life, as well as her own, and addresses Whitney’s brightest and darkest moments.A legendary Grammy Award-winning gospel singer in her own right, Cissy Houston shows how the lessons from her own musical journey helped to shape Whitney’s career – from teaching Whitney to use her voice, to keeping her level-headed throughout her meteoric rise to fame.With candour and respect, she sets the record straight about Whitney, exploring both her turbulent marriage and her misunderstood struggles with drug abuse. Cissy goes behind the tabloid headlines to show fans around the world the true, human side of a strong, successful – yet flawed – musical icon who died much too young.Includes a Foreword by Dionne Warwick.