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Эта книга станет вам верным помощником в ваших делах и мечтах. Она о самом необходимом на сегодняшний день качестве для любой женщины – о высокой самооценке. О желаниях, фантазиях, самых затаенных чаяниях, о которых вы, возможно, даже не готовы признаться самой себе, – обо всем том, что вам доступно, если только вы считаете себя достойной всего этого, о том, как полюбить себя, как достичь максимально возможного состояния любви к себе. Татьяна Рыжова называет это состояние так: быть в восторге от себя! Здесь, на страницах книги, она делится с вами всеми идеями, советами и методами, которые узнала сама, чтобы и вы смогли жить жизнью вашей мечты.

Книга известного натуроплата Анатолия Маловичко посвящена одной из самых острых и проблемных тем современной медицины – предотвращению возникновения и развития онкологических заболеваний, а также поддержанию и – самое главное! – восстановлению здоровья больных раком. И главные шаги на пути к обретению счастливого долголетия – здоровый образ жизни и целенаправленное антираковое питание!

Practical guidance and a fresh approach for more accurate value-based pricing Pricing Done Right provides a cutting-edge framework for value-based pricing and clear guidance on ideation, implementation, and execution. More action plan than primer, this book introduces a holistic strategy for ensuring on-target pricing by shifting the conversation from 'What is value-based pricing?' to 'How can we ensure that our pricing reflects our goals?' You'll learn to identify the decisions that must be managed, how to manage them, and who should make them, as illustrated by real-world case studies. The key success factor is to build a pricing organization within your organization; this reveals the relationships between pricing decisions, how they affect each other, and what the ultimate effects might be. With this deep-level insight, you are better able to decide where your organization needs to go. Pricing needs to be done right, and pricing decisions have to be made—but are you sure that you're leaving these decisions to the right people? Few managers are confident that their prices accurately reflect the cost and value of their product, and this uncertainty leaves money on the table. This book provides a practical template for better pricing strategies, methods, roles, and decisions, with a concrete roadmap through execution. Identify the right questions for pricing analyses Improve your pricing strategy and decision making process Understand roles, accountability, and value-based pricing Restructure perspectives to help pricing reflect your organization's goals The critical link between pricing and corporate strategy must be reflected in the decision making process. Pricing Done Right provides the blueprint for more accurate pricing, with expert guidance throughout the change process.

Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through execution Goes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organization The companion and follow-up to Seth Kahan's bestselling first book,Getting Change Right and FastCompany.com blog Leading Change Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.

An innovative communication method for making change happen in any organization Getting Change Right presents a new view of leadership communication that says change doesn't flow top-down, bottom-up, or sideways, but inside-out. This is how change spreads through a complex system successfully-the other options are force or failure. Based on years of experience with organizations around the world, change expert Kahan presents a new model of communication, one that moves from a transactional view of information exchange to a collaborative construction of shared understanding. When the right people are having the right conversations and interactions, then they act in concert even though the situations they confront independently are impossible to predict or coordinate. This dynamic practitioner's guide to implementing change Presents the innovative co-creation communication model for creating change Reveals how communicating with a company's most valuable players is at the heart of organizational change Draws on the author's wealth of experience with Fortune 100 companies, leading government agencies, and associations Getting Change Right offers business insights and field-tested, practical techniques that can be put to work immediately.