Скачать книгу - 5 Things You Need to Know About Social Skills Coaching

Практикум составлен на основе оригинальных американских источников и способствует усвоению и закреплению лексики, развитию различных видов чтения и понимания оригинальной литературы по специальности, а также отработке навыков устной речи в ситуациях профессионального общения. Для студентов, аспирантов, научных сотрудников.

Although new ventures’ competitive positioning and their founders’ social networks are both recognized as important in the context of transition economies, not much is known about their multiplicative effect on performance. We build on the strategic management literature and social network theory to develop theoretical predictions about the role of competitive strategies and social capital for entrepreneurial performance. These are tested with survey data from Bulgaria. We find that both the venture’s competitive strategic positioning and the founder’s networking positively influence performance. The hypothesized moderating effect of networking for the relationship between differentiation strategy and performance received only tentative support. Contrary to expectations, we find a negative moderating effect of networking for the relationship of cost leadership with performance. These results suggest that the entrepreneur’s network plays a role in shaping how strategies influence performance by possibly upholding differentiation and deemphasizing cost leadership strategy. Implications for managerial practice and public policy are discussed.

‘Academic Skills through Cases in American Studies’ is aimed at ESL college students at the Intermediate-high through Advanced levels of language proficiency. It is designed around eight country-specific (U.S.) cases that develop academic skills tested on international exams. The book covers major topics in the areas of academic reading, speaking and writing. Thus, the targeted learning outcome is two-fold: 1) to explore topical issues in American studies and 2) to master key academic skills. The content of the articles in each unit is selected according to the language needs of students majoring in economics, sociology, political science, and the like. The book can be used both as a supplement to a course in American Studies or as a separate curriculum within an academic skills course.