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Почтовые рассылки все чаще попадают в спам, а открываемость писем снижается. Создается впечатление, что этот канал настолько замусорен, что пробиться к потребителю крайне сложно. И все же, некоторые рассылки пользователь читает с удовольствием. О том, как запустить успешную рассылку, мы поговорим сегодня с основателем SmartResponder.ru Максом Хигером.

Rescuing wild animals in distress requires a unique set of skills, very different from those used in handling domestic animals. The equipment, degree of handling, the type of caging and level of care a wild animal receives can mean the difference between life and death. Wildlife Search and Rescue is a comprehensive guide on ‘best practices’ and suggested standards for response to sick, injured and orphaned wildlife. This valuable resource covers the fundamentals of wildlife rescue, from ‘phone to field’, including safe and successful capture strategies, handling and restraint techniques and initial aid. Wildlife Search and Rescue is a must have for anyone interested in knowing what to do when they are face to face with a wild animal in need, or for anyone involved in animal rescue. While the book focuses on wildlife native to North America, much of the information and many of the techniques are applicable to other species, including domestic dogs and cats. Visit www.wiley.com/go/dmytryk/wildlifeemergency to access the figures from the book.

The Deepwater Horizon catastrophe is shaping up to be the largest offshore oil spill in history and an ecological nightmare of epic proportions. Emergency Response Management of Offshore Oil Spills is intended to aid in the response of this tragic disaster by providing, in one volume, information to rapidly orient response workers. It outlines the toxic nature of crude oil, covering properties of crude oil, chemical composition, toxicity to humans and marine life, and investigates the impact of oil spills from historical case studies. The current arsenals available to address oil spills, such as dispersants, absorbing booms, skinning, and other methods are also discussed. Technologies which are rapidly being developed to address the Gulf Oil Spill are considered, alongside with extensive information on chemical protective clothing, air monitoring, respiratory protection, management of waste, and much more. The book concludes with a chapter discussing responsible care and takes a critical look at the reasons why the Deepwater Horizon Rig catastrophe happened and the failure of British Petroleum to act in a responsible manner.