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Книга «Ultimate Storyteller» для тех, кто хочет стать выдающимся рассказчиком. Вы никогда не слышали о сторителлинге? Читайте и убедитесь, что сторителлер из вас точно получится. Как совершенный сторителлер Вы без труда сможете создать рассказ из нескольких слов, написать полноценную автобиографию, увлекательную маркетинговую историю, придать им эмоции, дополнить юмором и восхитить слушателя.

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world’s most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.

Warned by a fortune-teller not to risk flying, the author – a seasoned correspondent – took to travelling by rail, road and sea. Consulting fortune-tellers and shamans wherever he went, he learnt to understand and respect older ways of life and beliefs now threatened by the crasser forms of Western modernity.William Shawcross in the Literary Review praised Terzani for ‘his beautifully written adventure story… a voyage of self-discovery… He sees fortune-tellers, soothsayers, astrologers, chiromancers, seers, shamans, magicians, palmists, frauds, men and women of god (many gods) all over Asia and in Europe too… Almost every page and every story celebrates the mystical and the unknowable. It is a fabulous story of renewal and change… Terzani is already something of a legend. He has written magnificently all his life. Never better than now.’Yes, the fortune-teller did save him from an air-crash in Cambodia. Looking back afterwards, Terzani reckoned that ‘I was marked for death and instead I was reborn.’