Скачать книгу - The Impostures of Scapin

How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces «storyscaping» as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

The bestselling “Not Without My Sister”, detailing the incredible story of three siblings battling to escape the infamous Children of God cult, is for the first time combined with “Born Into The Children of God”, the shocking but inspiring account of Natacha Tormey, who underwent similar horrors.Follow the true stories of Juliana, Celeste and Kristina in “Not Without My Sister” as they struggled to flee from a community which denied them formal schooling, mercilessly beat them for unpredictable crimes and even forced them to watch and mimic orgies. When the girls’ mother manages to escape with Kristina, she is determined to return to the place of torture to free her remaining sisters – but will they all make it out together?In “Born Into the Children of God”, Natacha Tormey is exposed to similar terrors, torn away from her parents to be beaten daily and forced to sing and dance for entertainment in prisons and malls. When Natacha managed to escape at the age of 18, she found herself struggling to come to terms with the world she had left behind, yet unable to fit into the life she had run to. Shocking, moving, but ultimately inspiring, this is Natacha’s full story; both a personal tale of trauma and recovery, and an expose of the secret world of abuse hidden behind commune walls.

The sequel to Daddy’s Little Earner tells Maria’s story as she tries to rebuild her life.Determined to escape from her past and be the best wife and mother she could possibly be, Maria throws herself into her marriage. But it is never that easy to escape from such a traumatic start in life.Maria tells the story of her marriage into the gypsy community and the emotional demons that rise up from her childhood to haunt her as she becomes the victim of violence once more. She leads the reader through her own personal and inspiring journey out of a nervous breakdown, through two marriages and on to becoming a personal development teacher, helping many others to overcome their pasts, and a strong, empowered single mother of two boys.