Скачать книгу - Razones y personas

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

Valentine, aprendiendo lo desconocido, cae en un mundo paralelo. Alli todo es lo mismo que en la vida real. Solo las personas van desnudas, tienen sexo en cualquier lugar y no sienten ningun inconveniente. Valya se ve arrastrada a un ritmo de vida similar y esta satisfecho con todo. El tiempo pasa y el mundo paralelo se convierte en el unico real. La memoria del heroe del pasado se borra gradualmente…

”Magia para los corazones” es la recopilacion de una serie de cuentos y relatos iniciados a partir del 2009 y publicados en el blog ”Habbaassi de Etiopia. Conocimiento milenario”. Nacen como fruto de una etapa de transicion en la vida de la autora en la que se viene a cuestionar el sentido de la muerte, de la vida y de la humanidad. ”Magia para los corazones” es una recopilacion de vivencias personales que se comparten mediante pequenas narraciones cargadas de emocionalidad y de sentido humano, que permiten al lector adentrarse dentro del mundo interior de la autora, permitiendole con ello conocer sobre sus propias inquietudes, y ayudandole en un camino de descubrimiento personal. Una vida llena de experiencias y vivencias que se transmiten con un lenguaje sencillo pero de gran intensidad que facilitan el autodescubrimiento.