Скачать книгу - Skorzany lejek. The Leather Funnel

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the «wrong» end of the funnel – the mass media or awareness side. What we haven't paid enough attention to is the «right» end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to «flip the funnel» once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget – in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new «flipped funnel» model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy «influencer marketing» and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

A witty and self-deprecating memoir about headbanging your way through growing up.Seb Hunter was a Heavy Metal fan and he's not proud. This is the story of his misguided 15-year Heavy Metal mission: from the first guitar (his dad's), to the first gig (conquering Winchester with his riffs), on through groupies and girlfriends and too many drugs to a faltering career in London, where outrageous egos, artistic differences and the dreaded arrival of Grunge (and a much needed haircut) kill the Heavy Metal dream.Along the way Seb imparts the important distinctions between Thrash Metal and Glam and casts his connoisseur’s eye over the Metal guitar. You’ll learn when to play a drum solo, the correct way to wear Spandex and exactly what to do when you're in the middle of a field at the Donington Festival and you desperately need a piss.Affectionate, irreverent, and very funny, Hell Bent For Leather is a moving story about growing up, of playing air guitar in your bedroom, of living with parental disapproval and of struggling with the laughter of your friends. It is a memoir about the glorious adolescent obsessions everybody has but no-one will admit to.Featuring music from: AC/DC, Iron Maiden, Led Zeppelin, Judas Priest, Black Sabbath, Slayer, Kiss, W.A.S.P., Aerosmith The Scorpians and Guns ‘n’ Roses.

The closer Janine gets to Davian, the closer she gets to choosing between the safe life she thought she wanted, and a dazzling but dangerous future of adventure and pleasure.Shanna Germain’s ‘Leather Bound’ is a sexy erotic novel perfect for fans of Sylvia Day’s ‘Crossfire’ series.Janine Archer has everything she wants: a private house in the coolest part of town. A hot man to share her bed when she’s in the mood. And best of all, her dream job at Leather Bound, the bookstore that she co-owns with her best friend.But when a beautiful man named Davian arrives at Leather Bound, looking for a book that doesn’t exist, Janine finds herself oddly compelled to track down the mysterious volume.Perhaps it’s the book itself, with its compelling promise of sexuality. Or maybe it’s Davian himself, with his dark sensuality that pulls on Janine’s lust and heart with unexpected fierceness.As Janine searches for the elusive book, other parts of her perfect life begin to change.She discovers a sexual world she never knew existed, and follows its erotic lure into a secret underworld of submission and pleasure.

A perfect holiday treat for fans of Lori Wilde, Jennifer Ryan and Penelope Bloom!Take one man-shy reporter, a gorgeous ex-Navy SEAL turned firefighter, add in a thong-stealing dog… and Christmas will never be the same again!There’s only one thing on Becca Sinclair’s Christmas list this holiday season – her very own column in the local paper. And if she can build a huge blog following, her wish just might come true.Enter Dan ‘Wolf’ Wolford aka the man-whore next door and the new star of Becca’s popular, post-divorce blog about men. A Navy SEAL turned commander of the Florida Marine Rescue Unit, Wolf’s the very definition of the word alpha – and with an endless rotation of women on his doorstep, this hunk on a Harley has Becca and her female followers all hot and bothered!All Becca wants for Christmas is her newspaper column, right? But when she finds herself the target of Wolf’s irresistible attentions, her snarky comebacks become less and less convincing and, suddenly, she’s not so sure anymore…Praise for Santa Wore Leathers:“This is the first book I’ve read by Vonnie Davis and I can assure you it won’t be the last.” – HarlequinJunkie“What Vonnie Davis has managed to pack into her fairly short book was so freaking good that as soon as I've posted this review I'm going straight back to start it all over again.” – Tina Hart, Goodreads Reviewer“Vonnie Davis’s writing is tender, witty and beautiful.”Siren Book Reviews“Vonnie Davis knows romance!” Night Owl Reviews